Author: Indrani Bose

23 percent degrowth in ad volumes of celebrity ads in IPL 2024: Report

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

Among all professions, Sports Person led in brands’ endorsement with 50 percent share of ad volumes, followed by Film Actor with 36 percent share during IPL 17, as per TAM.

Biryani By Kilo partners with Shivam Dube to celebrate IPL

By partnering with the rising star, the brand aims to connect with cricket fans on a deeper level and position itself as the go-to choice for delectable food throughout the season. (Image source: Moneycontrol)

This partnership aims to celebrate the spirit of the Indian Premier League with the flavours of the brand’s culinary delights and elevate the matchday experience.

Onsitego partners with Pine Labs to provide EMI options to customers

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Under this partnership, the companies aim to provide easy EMI options to consumers while purchasing Onsitego’s extended warranty and damage protection plans for their new devices.

India third-largest market for podcast listeners globally; yet only 12 percent Indians currently engaged

Even after the introduction of copyright laws in India there are many cases of copyright infringement especially in music. Industry members urged the govt to take steps to control music piracy in India. (Representative image via Unsplash)

82 percent of respondents were initially unaware of podcasts, highlighting a significant opportunity for awareness-building efforts, as per a report.

Tata Play Binge expands its entertainment gateway with discovery+

The platform boasts of some popular titles like 90 Day Fiance, Man VS Wild, and Top Gear, #IndiaMyWay, Blue Planet, Secrets of the Koh-i-noor, India’s Ultimate Warrior and many more. (Image source: Amazon)

discovery+ will join other popular OTT platforms on Tata Play Binge like Apple TV+, Disney+ Hotstar, ZEE5, and Lionsgate Play among others.

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McDonald’s and Theobroma under scanner over quality concerns

The Apps would considerably enhance the capability of the CCPA in taking suo moto action against dark patterns.

Under the leadership of Assistant Commissioner Archana Dheeran and Chief Food Safety Officer Akshay Goyal, the Food Safety Department initiated the raids, targeting prominent eateries in Noida.

Max Life Insurance’s Rahul Talwar on building a proprietary narrative around trust

Rahul Talwar, Executive Vice President and Chief Marketing Officer, Axis Max Life Insurance (erstwhile Max Life Insurance)

Rahul Talwar, Chief Marketing Officer, Max Life Insurance shares what Bharosa means for Max, how the insurance company has been targeting women, GenZs, the LGBTQIA community and the insights that came out from the studies – India Protection Quotient and India Retirement Index Study.

Amagi appoints Richard Perkett as chief product officer

As Chief Product Officer, Perkett is set to steer Amagi’s product strategy with an acute focus that is meticulously aligned with customers' goals and priorities.

Richard Perkett brings over 25 years of experience in product management, product marketing, engineering, and user experience (UX) to Amagi, with a proven track record of leading SaaS-centric product strategies across multiple industries.