Indrani Bose – Page 72

Programmatic tops with 76 percent of transaction method on digital for auto Sector: Report

Advertising on Digital medium for Auto Sector witnessed massive growth of almost three times in 2022 and 5 Times in 2023 compared to 2019. (Representative Image: Abhinav Arya via Unsplash)

The top 10 advertisers from Auto Sector together added 71 percent share of ad impressions with Kia Motors Corporation leading the list in 2023, as per TAM.

Kia rolls out new campaign ‘Tech is now Badass’ with Bobby Deol

The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasizing its advanced technology and seamless connectivity.

Starring Bollywood actor Bobby Deol embodying the’Badass’ persona, the campaign epitomizes the Seltos, appealing to customers who crave tech-driven mobility experiences.

Savsol’s Mohd Kamran Siddiqui on brand revamp, partnering with Sidharth Malhotra and more

Mohd Kamran Siddiqui, VP Marketing, Savita Oil Technologies Ltd

Mohd Kamran Siddiqui, VP Marketing, Savita Oil Technologies Ltd discusses the rationale behind the brand’s revamp, partnering with a celerity, collaborating with FCB Interface, and more.

Colgate-Palmolive India implements Workplace Inclusivity Policy for persons with disabilities

Under the WIN policy, employees (and their children) who belong to the Persons with Disabilities (PWD) category are eligible for benefits such as: Assistive Technology Reimbursements: To enhance productivity, employees can avail reimbursement for the purchase and maintenance of essential assistive products, based on a specialist medical practitioner’s advice.

To ensure greater sensitization around underrepresented groups, Colgate-Palmolive conducts theater based learning workshops across offices and manufacturing sites in India.

Cars become top category on TV from auto sector with 50 percent ad volumes in 2023

News was the leading channel genre of auto sector during H1’24 with a 65% share of ad volumes.

Among top Advertisers, Maruti Suzuki India secured 1st position with 12 percent share of ad volumes in 2023, as per TAM.

18 percent Tinder users share their date plans with their mom

More than half of singles (51 percent) under 30 already let their friends know the details of their dates. (Representative Image: Ryan 'O' Niel via Unsplash)

Tinder is launching Share My Date, a new feature that lets users share their date plans directly with friends and loved ones from the app.

BluSmart launches #SmartCitizen campaign for 2024 elections

A month-long election awareness campaign will be executed through online and offline channels such as communication inside BluSmart EVs, in-app notifications, emailers and social media.

This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha Elections 2024.

Consumer durables to witness a significant surge in harsh summer

With 42 companies selected under the scheme, investments totaling Rs 4,614 crore have been made to enhance AC and LED component manufacturing, significantly increasing domestic value addition for air conditioners. (Image source: Moneycontrol)

Anticipating further growth, Blue Star 25 percent growth in residential AC sales in Q1FY25.

Generative AI spending to reach $26 billion by 2027: Report

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

The software and information services industry stands as the second-largest adopter of GenAI, embracing its versatility across sectors such as marketing, data analytics, and software development.

Visa launches ‘Pay Safe Everyday with Visa’ campaign with Vicky Kaushal

The campaign features three 30 second films that follow Vicky Kaushal and his friend as they navigate everyday scenarios – from a midnight snack run to grocery shopping to buying a birthday present for their boss.

This marks Visa’s second collaboration with brand ambassador Vicky Kaushal, emphasising the power of simple steps that can make everyday transactions safe and turn small moments into big celebrations.