Indrani Bose – Page 64

Steve Priya wins creative mandate of The Sleep Company

Steve Priya will be overseeing the creation of integrated marketing solutions across all product categories.

Priyanka Salot and Harshil Salot have led the foundation of The Sleep Company, an omnichannel leader in the comfort-tech business.

Alkem Laboratories expands reach of ‘Reliever Free India’ campaign on World Asthma Day

Asthma affects a staggering 262 million people globally, causing recurrent episodes of wheezing, breathlessness, chest tightness, and coughing. (Image sourced from Moneycontrol)

In recognition of World Asthma Day 2024, Alkem Laboratories (Alkem) announced 600 to 700 camps across India, collaborating with nearly 100 hospitals in tier-1 and tier-2 cities under its “Reliever Free India” initiative.

APL Apollo launches new TVC with Akshay Kumar

Bollywood actor Akshay Kumar

APL Apollo Steel Tubes Ltd., a branded steel tube manufacturer in India, has launched a new television commercial featuring Bollywood superstar Akshay Kumar, showcasing their product, Roof Tuff – Color coated coils.

Godrej reports net loss of Rs 1,893 crore for the March quarter

The total revenue of the company stood at Rs 3,385.61 crore, rising 6 percent from Rs 3,200.16 crore a year ago, the company said in a regulatory filing. (Representative Image: Franki Chamaki via Unsplash)

Park Avenue and KamaSutra maintained their strong sales momentum as seen in Q4, achieving sales of 137 crore in line with seasonal trends of the category.

How can AI shape the sports tech industry?

Mustafa Ghouse, Founder and General Partner of Centre Court Capital, Megha Gambhir, CEO and Co-Founder, Stupa Sports Analytics and Sudeep Kulkarni, Founder and CEO Game Theory

Despite its global popularity, the sports industry historically lagged behind in
adopting technology, but now with the integration of technology and artificial intelligence (AI), the sports tech industry is progressing.

How AI is revolutionizing the SaaS industry

Generative AI (Gen AI) was familiar to 32% of the respondents in the survey conducted by Counterpoint Research.

AI chatbots, powered by Natural Language Processing (NLP) are changing the customer service game, writes Saket Dandotia, Founder and CEO, Onetab.

Google backed Adda247 appoints Bimaljeet Singh Bhasin as CEO of of skilling and higher education business

Bimaljeet expressed his enthusiasm for leading the charge at Adda247 and expanding the company's offerings. He plans to introduce innovative education and skilling initiatives that cater to the diverse needs of learners and industries.

Bimaljeet Bhasin’s role at Adda247 involves transforming the company from a test prep organization into an integrated education, skilling, and career provider.

Shikhar Dhawan partners with eyewear brand QUE as investor and brand ambassador

The onboarding of Shikhar as an investor, partner, and brand ambassador will play a pivotal role in QUE's trajectory by enabling the brand to launch strongly, amplifying marketing efforts, and enhancing product offerings.

With a vision to democratise style and quality, QUE aims to make its premium sunglasses accessible to a mass premium audience across India and beyond.

VML creates “Are Those Neeman’s Shoes” campaign to hack voice data on smartphones

“Are Those Neeman’s Shoes” features two influencers traversing across the country, adorned in Neeman's Shoes.

Neeman’s and VML worked with The Other Half, a boutique production company, to launch to increase awareness and traffic to the brand’s website and reach a wider audience.

Pat Cummins introduces Mumbai to the New Balance experience

Pat Cummins, who has been a part of the New Balance family since the start of his athletic career, played a key part in the launch day activities as the brand inaugurated their first store in Mumbai.

The launch highlights New Balance’s strategic expansion plans, under the newly launched India subsidiary, of broadening its global presence and making significant strides within India.