Indrani Bose – Page 63

Interactive OLV boosts CTRs by 377 percent compared to standard OLV ads

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

While conventional OLV ads offer basic functions like play, pause, and rewind, they often lack the rich interactive elements required to fully engage audiences.

Kalamandir Jewellers onboards actress Shruti Haasan as brand ambassador

Commenting on the association, Shruti Haasan said, “I am delighted to embark on this exciting journey with Kalamandir Jewellers. I believe in the power of elegance and individuality and can easily relate to Kalamandir as a brand. They are one of the most popular jewellery retail chains in the country, and partnering with them allows me to express these values and inspire others to embrace their unique beauty.”

The partnership with Shruti Hasaan will enable Kalamandir Jewellers to forge a stronger consumer trust and brand loyalty and build further on its legacy of over 37 years.

ITC’s Savlon Swasth India Mission launches new campaign with Ogilvy on global Hand Hygiene Day

Kainaz Karmakar and Harshad Rajadhyaksha, CCOs, Ogilvy India, add, “Over the years, we have created meaningful and powerful messaging for Savlon Swasth India Mission. As part of this broader task, the film is a disruptive and memorable way to make people aware of this insightful truth, and hopefully impact positive handwashing behaviour.”

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “The endeavour since its inception has been to induce a behavioural change towards hand hygiene and explore disruptive and innovative ways to engage, educate, and empower everybody to adopt the habit of washing hands with soap or handwash.”

Gupshup appointments Salim Ali as chief marketing officer

Having led large and globally dispersed teams, Salim brings deep marketing experience, building and scaling business lines across large enterprises and startups.

Based in Silicon Valley, Salim Ali will lead full stack marketing across the entire value chain, and across all routes to market.

Pidilite records Rs 11,118 crore as net sales for the year

"We continued to invest in our brands, upgrading and building new manufacturing facilities and expanding our distribution network," the company said in a statement.

Despite the global economic uncertainty, inflation and political instability in some countries, International subsidiaries (excluding Pidilite USA and Pulvitec Brazil) revenues for the year grew by 7.8 percent over last financial year.

Hindustan Media reports 11 per cent decline in consolidated profit after tax at Rs 10.74 crore

In the print English segment, the ad revenue of HT Media witnessed a 14 percent jump to Rs 181 crore in Q3 FY 25 YoY

Printing and publishing of newspapers and periodicals segment clocked a revenue of Rs 181.47 crore in Q4 as against Rs 186.63 crore in the corresponding period a year ago, as per the report.

Star India’s sports revenue dropped 17 percent to $105 million

India sports revenue dropped 17 percent to $105 million, while operating expenses for the quarter declined by 48 percent to $102 million.

Star India’s sports business narrowed its operating loss by 73 percent to $27 million for the quarter ended March 30 due to lower programming and production costs attributable to the non-renewal of Board of Control for Cricket in India.

Amazon Prime Video embraces ‘Lauki’ ahead of Panchayat’s new season

Getting caught up in the lauki ki peeche ka raaz fervor, the cast of Panchayat, along with several social media influencers urged Panchayat fans as well as their followers to participate in this unique initiative by posting snippets about the campaign on their social media handles.

The success of the campaign could be seen in the fact that over one million people were engaged, with 14,02,077 laukis being clicked off from the image on the webpage.

Mankind Pharma pays homage via campaign on International Nurses Day

The video campaign tells the story of Ms. Martha, a nurse whose initial stern demeanor contrasts with the deep compassion at the core of her profession.

It highlights the human side of nursing and showcases the empathy, compassion, and dedication that nurses bring to their work every day.

Buffalo Soldiers wins digital mandate of Columbia Pacific Communities

Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers, expresses his enthusiasm, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors.(Representational image via Unsplash)

This partnership symbolizes a new chapter in digital engagement for senior living, with Buffalo Soldiers managing Columbia Pacific Communities’ social media, online reputation, and crafting innovative campaigns throughout the year.