Author: Indrani Bose

75 percent people use AI at work: Report

High performers in India fully personalize across an average of 6.0 channels, compared with others who fully personalized across 5.0. (Representational image via Unsplash)

Despite fears of job loss, leaders report a talent shortage for key roles. And as more employees eye a career move, managers say AI aptitude could rival experience.

Zoomcar hosts earn $4 million in Q3 of 2023

In the past few months, Zoomcar announced partnerships with industry leaders to boost car buying for new and existing Hosts. (Image source: Moneycontrol)

Through synergistic partnerships with industry leaders such as Cars24, ACKO Drive, Spinny, and Droom, Zoomcar is making car sharing more convenient with customised offers on car buying and financing.

The growth of programmatic advertising in India

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

Programmatic advertising enables granular audience targeting based on demographics, interests, behaviour, and contextual relevance, says Yasin Hamidani, Director, Media Care Brand Solutions.

Zomato unveils India’s first crowd-supported weather infrastructure

With over Rs 12,500 crore ($1.5 billion) in cash reserves at the end of the June quarter, Zomato appears well-positioned to invest in stadium upgrades and other necessary improvements.

These weather stations, developed by Zomato, provide localised, real-time information on key weather parameters such as temperature, humidity, wind speed, rainfall etc.

Parksons Cartamundi unveils new digital film “Asli Fan Khelta Hai!”

The newly launched film conceptualized by Schbang Motion Pictures, highlights how Asli Fans are the true stars, capturing their energy and passion that truly defines cricket. With the tagline "Asli Fan Khelta Hai!'

This campaign celebrates the die-hard cricket fandom of Mumbai and how the joy of playing cards strengthens that passion.

Chennai Super Kings tops IPL fan loyalty charts

CSK, with a fan base dwarfing even last year's champion Gujarat Titans (GT) by a factor of 30, is valued only 25 percent higher (Representative Image: Chennai Super Kings via Twitter)

This team, with the most IPL titles under its belt, followed by RCB, a team yet to lift the coveted trophy.

65 percent content creators feel inadequately supported by creator community: Report

Even after the introduction of copyright laws in India there are many cases of copyright infringement especially in music. Industry members urged the govt to take steps to control music piracy in India. (Representative image via Unsplash)

According to the report, female content creators are more likely to feel stressed (33 per cent) than their male counterparts (20 per cent).