Author: Indrani Bose

Tata Tea Gold Care launches personalised tea packs during second edition of #MyTurnToCare2

More than 60 micro-influencers were also onboarded ahead of Mother’s Day to show proof of concept to the end consumer and enable extensive reach for the campaign.

To spread this message and encourage widespread consumer participation, the brand has collaborated with famous celebrities across sports and entertainment industries like Smriti Mandhana, Shivangi Joshi and Mouni Roy.

YES Securities launches #GiftHerTheFuture campaign for Mother’s Day

The campaign aims to inspire mothers to take the first step towards shaping their future while managing their motherhood responsibilities.

Through the ad film, YES Securities aims to empower mothers and support the idea that they are capable multitaskers who can simultaneously nurture their families and pursue their career goals.

Emerging technologies shaping the remote work landscape

Cloud computing has emerged as the foundation for remote workers, offering scalable infrastructure, storage, and software-as-a-service (SaaS) applications accessible from anywhere. says Job van der Voort, CEO, Remote.

As remote work establishes itself as the prevailing norm, organisations seek avenues to foster trust and transparency within their distributed workforce, writes Job van der Voort, CEO, Remote.

Zomato rolls out photo cakes on the back of Mother’s Day

Launched on the back of Mother’s Day, this new feature will stay live on the app even after May 12, giving an opportunity to customers to order personalized cakes for every occasion. Last year, on Mother's Day, nearly 150 cakes were ordered per minute on Zomato.

With this new feature, customers can preview their photograph on the cake within the app, thus eliminating the need for complex photo editing at the restaurant’s end.

Swiss watchmaker Movado partners with Sidharth Malhotra

“As the Indian ambassador for Movado, I'm proud to be a part of this incredible journey as we unveil the phenomenal ‘BOLD Quest’ collection,” says actor, Sidharth Malhotra.

The campaign film showcases Sidharth donning the new collection as he captures the city lights, symbolizing ‘a lens to the future’.

Prega News launches new video campaign #LetThemDecide

#LetThemDecide, Prega News' poignant video campaign, delves into the societal pressures faced by couples regarding family planning decisions.

Prega News takes a step forward by introducing its interactive OOH campaign “Deciding Benches” across the city of Delhi, inviting individuals to stand up for freedom of choice in family planning on the occasion of Mother’s Day.