Indrani Bose – Page 60

76 percent people say they need AI skills to remain competitive in the job market: Report

Brands at the initial stages of AI adoption should aim to progress towards more advanced levels. (Representative Image source: Moneycontrol)(Representative Image source: Moneycontrol)

For the vast majority of people, AI isn’t replacing their job but transforming it, and their next job might be a role that doesn’t exist yet, as per the 2024 Work Trend Index Annual Report from Microsoft and LinkedIn.

Tablet shipments show signs of recovery; total 30.8 million units

Tata Safari was the only new brand that made it into the top 100 (Representative Image: Taras Shypka via Unsplash)

Apple faced a bit of a lull last year due to the poor economy and the absence of new models and declined 8.5 percent year over year, as per a report.

Apple and Samsung dominate top-10 best-selling smartphones list for Q1 2024: Report

Consumers are holding onto their smartphones for longer periods because upgrades are offering limited differentiation in features. (Representative image via Unsplash)

The Pro Max variant achieved the top position for the first time in Apple’s non-seasonal quarter, reflecting an increasing trend of consumer preference for high-end smartphones.

India smartphone market volume up 8 percent YoY; Value up 18 percent YoY

(Image source: Unsplash)

As per the report, vivo leads in volume and Samsung in value.

66 percent leaders would not hire someone without AI skills: Report

High performers in India fully personalize across an average of 6.0 channels, compared with others who fully personalized across 5.0. (Representational image via Unsplash)

Only 39 percent of people globally who use AI at work have gotten AI training from their company, as per the 2024 Work Trend Index Annual Report from Microsoft and LinkedIn.

How is programmatic advertising the answer to ad-tech challenges?

According to Vishal Singh, country head, Xapads, Today, automation, AI, data analytics, and programmatic advertising have become the cornerstones of ad buying and selling that ensure increased returns.

As advertisers face the challenge of adapting to the loss of third-party cookies, they can shift towards using first-party data and contextual targeting methods, says Vishal Singh is the Country Head, India- Xapads.

National Technology Day: Industry experts share views on the role technology is playing in marketing

National Technology Day is celebrated annually on May 11 to celebrate India’s achievements in the science and technology. (Image sourced from Moneycontrol)

On the occasion of National Technology Day, chief marketing officers, founders and other experts from diverse sectors share their views on the role technology is playing in marketing.

Zupee’s Dilsher Malhi on responsible gaming, Ludo in the digital age and more

Dilsher Malhi, Founder, Zupee

Dilsher Malhi, Founder, Zupee discusses Zupee’s focus on skill over chance, the 28 percent tax on online gaming, responsible gaming practices and more.

DBS Bank India becomes exclusive banking partner for “Srikanth”

DBS Bank India will leverage this partnership through strategic in-film branding, co-branded videos, and social media contests.

Srikanth is a biopic that chronicles the story of Srikanth Bolla, a visually impaired Indian industrialist.

Pocket FM unveils a tribute video celebrating Mother’s Day

The video features employees from diverse backgrounds, each sharing their pictures with their mothers.

The video captures candid moments and heart-to-heart conversations, offering a glimpse into the impact that these remarkable women have had on their children.