Author: Indrani Bose

Chinese EV manufacturer Leapmotor gets ready for Indian markets

Stellantis, a major player in the global automotive industry with brands like Citroen, Jeep, and Fiat, is present in India through Jeep and Citroen

The partnership with Stellantis has bolstered Leapmotor’s confidence in venture into India, despite strict regulations governing investments from countries sharing a border with India.

Total broadband subscribers in India increase from 916.77 to 924.07 million in a month

Vodafone Idea (127.69 million), BSNL (20.65 million) and Intech Online Pvt. Ltd. (0.24 million). (Representative Image: David Arrowsmith via Unsplash)

As on 31st March, 2024, the top five Wired Broadband Service providers were Reliance Jio Infocomm Ltd 11.27 million, Bharti Airtel (7.73 million), BSNL (4.05 million), Atria Convergence Technologies (2.25 million) and Oneott Intertainment Limited (1.22 million).

Sachin Tendulkar and Ageas Federal Life Insurance challenge conventional notions of financial planning

Sachin Tendulkar was chosen as the face of this campaign due to his universal appeal and inspirational life journey. His debut at such an early age serves as a metaphor for the significance of early financial planning, resonating strongly with parents and individuals alike.

Erum Kidwai, Sr. Vice President and Head Marketing, Ageas Federal Life Insurance discusses the latest annual campaign with Sachin Tendulkar, women’s increasing influence in insurance purchase decisions, and the company’s adoption advanced VFX and animated storytelling.

Games24x7 elevates Tridib Mukherjee as Chief Data Science & AI Officer

Having served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years, Tridib played a pivotal role in implementing cutting-edge algorithms and AI-driven solutions that propelled Games24x7 to the forefront of the online gaming industry.

In his new role, Tridib will continue to drive Games24x7’s data-centric approach, leveraging his extensive expertise in data science and artificial intelligence to drive innovation and enhance user experiences.

BookMyShow partners with Election Commission of India; unveils ad film ahead of Lok Sabha Elections

The campaign employs an omni-channel strategy encompassing digital, mobile marketing, campus seeding, in-cinema promotions and more, ensuring that the message reaches a diverse demographic of millions of viewers, urging them to fulfil their duty.

Titled ‘Aaj Picture Nahi, Bigger Picture Dekho’, the campaign urges citizens to focus on the larger picture of nation-building by exercising their right to vote on their respective ‘Election Day’.

HCLTech and Cricket Australia extend their partnership for T20 Cricket World Cup 2024

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

As Australia enters the world cup with a special Indian connection, they will be donning the jersey with a global IT brand- HCLTech on their sleeves and in the trunk top of their training kit again

Korean beauty brand Laneige ropes in Sara Tendulkar as brand ambassador

Sara Tendulkar, Brand Ambassador, Laneige India, commented, “I am thrilled to be part of Laneige's family. As someone with a biomedical background that makes way for a keen understanding of quality as well as a personal passion for skincare, I admire the brand's commitment to innovation and have been using their products for quite a while."

Paul Lee, Managing Director & Country Head of Amorepacific India, added, “Laneige proudly announces Sara Tendulkar as its Brand Ambassador, embracing her vibrant energy. Sara symbolizes the modern, self-assured youth advocating that beauty transcends mere appearances.”

Philips India launches limited-edition trimmer co-designed by Virat Kohli

Virat Kohli, Philips India Male Grooming Brand Ambassador expressed his excitement, stating, “Partnering with Philips India to co-design this trimmer marks a special milestone for me. It's not just about endorsing a product; it's about infusing my personal experiences into every aspect of its design. Over the years, Philips has been my grooming companion, evolving alongside my style and needs."

This collaboration is an extension of innovation and familiarity that reflects Virat Kohli’s own grooming evolution.

86 percent consumers spend considerable time deciding what to watch next: Report

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

The 11th edition of the Amagi Global FAST Report, provides insights into content preferences and viewing habits across diverse regions.