Indrani Bose – Page 66

39.6 percent declare data analytics as top skill crucial retention marketing careers

In a continuously evolving market, where uncertainty is the only certainty, businesses are preoccupied with maintaining a sustainable growth trajectory. (Image source: Unsplash)

Nielsen’s 2024 Annual Marketing Report found that 72 percent of global marketers are expecting bigger budgets this year, an 8 percent increase from 2023.

Blue Star Q4 results: Revenue jumps 26.8 percent to Rs 3,327.77 crore

Profit before tax before exceptional items came at Rs 557.16 crore, up 44.9 percent from Rs 384.57 crore in the previous fiscal. Net profit for FY24 stood at Rs 414.31 crore, up from Rs 400.69 crore in the preceding year.

The operating profit (PBIDTA excluding other income) witnessed a 35 percent growth to Rs 241.90 crore, making up 7.3 percent of revenue, compared to Rs 179.17 crore (6.8 percent of revenue) in Q4 FY23.

Katrina Kaif launches Kay Beauty in UAE

Katrina Kaif, Co-Founder, Kay Beauty

Kay Beauty was created with a vision to deliver products that bridge the gap between glamour and skincare, encouraging beauty to be enjoyed without guilt.

RCB teams up with Naukri to recruit their “Fan-in-Chief”

“We are delighted to partner with Naukri for this innovative campaign. This collaboration offers fans an exciting opportunity to engage with RCB and we are looking forward to a successful association together.” Commented Rajesh Menon, Vice President and Head of Royal Challengers Bengaluru.

The first phase saw 100,000+ fans apply for the job and now the video series promises to chronicle the auditions & selection criteria tasks in a comical manner, and ultimately revealing the chosen fan in chief.

Airbnb launches Icons, a celebrity-hosted experience with Kevin Hart, Doja Cat, Janhvi Kapoor

“The data underscores a growing trend amongst Indian travelers to explore domestic destinations during short breaks and long weekends as they are easily accessible. At Airbnb, we are excited to offer a wide range of stays as people explore new locations and immerse themselves in the local culture through our host offerings,” said Amanpreet Bajaj, Airbnb’s General Manager for India, Southeast Asia, Hong Kong, and Taiwan.

Bollywood star Janhvi Kapoor is among the first 11 Icons, offering an overnight stay at her family home in Chennai, where guests can learn her beauty secrets and taste her favourite South Indian dishes.

Airbnb introduces Icon: Jahnvi Kapoor opens the door to her family home in Chennai

“My most cherished memories are of summers spent with my family at our Chennai home. This place has always felt like a sanctuary, and I want to share this special feeling with my fans, which is why, for the first time ever, I’m opening the doors to our home on Airbnb,” shared Janhvi Kapoor.

Janhvi Kapoor will personally greet the guests and escort them on an exclusive tour of her home.

GreatWhite Electricals unveils new ad film with Tiger Shroff and Malavika Mohanan

This campaign went live on television, digital and social media platforms where duo played the role of home inspectors.

Speaking about the brand’s leadership, Hemang Shah, MD, GreatWhite Global Pvt. Ltd., said “After successfully assisting customers in India and abroad, we have solidified our belief in offering cutting-edge technology and innovative solutions to meet evolving consumer needs.”

Gen Z subcultures: What does it mean for youth brands?

Gen Zers are tech-savvy, progressive, globally-connected, individualistic and radically inclusive, to mention just a few of their characteristics. (Representative Image: Joel Muniz via Unsplash)

To begin with, Gen Zers are a difficult-to-define generation. It’s the fluidity and fierce independence that has made Gen Zers so challenging to get through for brands, says Rahul Arora, National Sales Head, Rusk Media.

Alphabet paid $20 billion to Apple to maintain its status as the default search engine

Apple's commitment to privacy questioned as company settles Siri lawsuit

As per a report by Bloomberg, the amount Google paid in 2021 was around $15 billion.

MobiKwik’s Upasana Taku: By 2028, 800 million plus Indians will transact via digital mediums

Today, India has about 400 million users i.e. around 30 percent of Indians are actively transacting via digital medium, says Upasana Taku, cofounder and CFO, MobiKwik.

Upasana Taku, co-founder and CFO of MobiKwik shares her thoughts on receiving an award from the President for being the first woman to lead a payment startup, need for diversity and inclusion but not at the cost of favouritism, artificial intelligence, the fintech landscape and more.