Is it a wake-up call for banks as cyber scams and frauds are at an all-time high?
Author: Indrani Bose
Festive forecast: Auto and finance lead the way in digital advertising, says Zenith’s Jai Lala
Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.
Kalyan Jewellers records 37% growth for Q2 FY2025
Its India operations witnessed revenue growth of approximately 39% during Q2 FY2025 as compared to Q2 FY2024, led by robust operating momentum on the ground across all markets with healthy same-store-sales-growth of approximately 23%
Will continue to focus on equity-building mediums like CTV: Tanishq
“Our ad spend will see double-digit growth over last year, driven by recent positive developments in the gold market and the upcoming wedding season,” says Pelki Tshering, CMO, Tanishq.
Beyond the startup hype: The hidden costs of a hustle culture
In India, women are more likely to have or develop a mental health issue than men, as per Aon’s report on mental health.
52 percent consumers more open to online ads during holiday season: IAS report
85% are browsing through eCommerce and retail sites (Amazon, Flipkart, etc.). 55% are leveraging social platforms (Facebook Marketplace, etc.).
Samantha Prabhu invests in D2C wellness startup Secret Alchemist
While the financial details of the investment remain confidential, Secret Alchemist plans to use the new funding to boost marketing efforts, strengthen its brand identity, and reach a wider customer base.
Advertising on OTTs to see significant growth in 2024 festive season: Havas Media Network
Sustainability-themed campaigns are gaining traction and there’s growing focus on Tier 2 and Tier 3 markets, where digital penetration and rising incomes are driving localized campaigns in regional languages.
Indian CXOs with decades of service | BCCI AGM | HDFC Securities MD interview
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Motilal Oswal launches AI-powered growth lens for modern investors
Designed to empower modern investors, this tool lines up recommended sectors and stocks with just a snap, backed by Motilal Oswal’s renowned research expertise.