Indrani Bose – Page 27

EU court upholds €2.42 billion fine against Google

By launching stores in India, Google aims to replicate Apple's retail strategy

Google has now accrued €8.25 billion in EU antitrust fines.

Ather Energy’s marketing push | Varun Berry joins Asian Paints | Marico to grow food biz at 20-25% CAGR

Ather Energy's IPO to fund expansion, marketing, and R&D

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Non-metros close gap, 55% of prestige beauty brands’ sales from non-metros: Nykaa

The last decade witnessed the proliferation of homegrown makeup brands and a resulting expansion of the market with <3% crossing Rs 100 crore.

However, within non-metros, there is a significant variation in beauty demand & aspiration, creating opportunities for brands to think differently.

Carrefour set to re-enter India market with franchise partnership

Patrick Lasfargues, executive director of international partnerships at Carrefour, expressed the importance of India in their global expansion strategy, aiming to enter ten new countries by 2026.

The entry of Carrefour comes at a time when India is grappling with severe food price inflation.

India fastest growing BPC market globally; to reach $34 billion by 2028: Nykaa Beauty Trends Report

The study has identified GenZ and young millennials along with customers in non-metro cities as the audiences spearheading beauty consumption and growth. (Image via Moneycontrol)

The customers’ beauty aspiration continues to grow, galvanised by their ability to spend more discretionarily, democratization of expertise, and expanding base of dual-income households.

HUL forms committee to evaluate future of ice cream division

The board formed a committee of independent directors to explore various alternatives for the ice cream business and provide recommendations. These recommendations will be reviewed by both the Audit Committee and the Board.

Unilever PLC announced plans to separate its global ice cream operations in March 2024.

Ultra Media launches two new OTT platforms, targets Rs 500 crore investment

With the launch of Ultra Play and Ultra Gaane, the group aims to offer audiences an unparalleled digital experience by preserving the legacy of Hindi cinema and music while also providing fresh, original content

The Rs 500 crore investment will be allocated as follows: Rs 250 crore for content acquisition to ensure a diverse and robust library across all platforms, Rs 200 crore for the production of new content, and Rs 50 crore for marketing and technological advancements.

Advertisers abandon X over extreme content

Under the new structure, the Premium+ plan—which offers an ad-free experience, priority support, and enhanced algorithmic visibility—has increased to Rs 1,750 per month on the web, up from the previous Rs 1,300.

X has faced significant backlash from advertisers due to its lax content moderation and Musk’s own controversial statements.

Twitter veteran Nick Pickles resigns from Elon Musk’s X

Pickles played a crucial role in X's interactions with various governments, serving as the company's spokesperson in battles with countries such as Brazil.

In June, X’s head of business operations, Joe Benarroch, left the company.