Author: Indrani Bose

629% surge in AI content verification: Consumers demand authenticity

81% of primary decision-makers during this period are women, highlighting the importance of female-centric marketing.(Representational image via Unsplash)

While 30% conversations happened around using AI as a festive planner, there is a 189% increase in negative memes around AI which suggests a corresponding rise in apprehension, as per the report.

87 percent Indian entrepreneurs expect growth in next 3-5 years: Survey

Mentorship has been a crucial component of the entrepreneurial journey, with 76% of business owners seeking guidance. (Image source: Moneycontrol)

68% of respondents report up to half of their annual revenue comes from online sales and 95% of those whose business is currently a supplemental income hope to make it their primary source of income, as per the survey.

Airbnb partners with IAFCI to combat travel scams

Gen Z and Millennials are the most likely to admit to having fallen for a scam with victims losing on average Rs 1,02,233.(Image sourced via Unsplash)

Over 40% of Indian travelers would risk booking with limited information if it meant saving money, as per the survey.

Swiggy Instamart appoints Sairam Krishnamurthy as chief operating officer

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

In this new role, Sairam will oversee Swiggy Instamart’s operating units, which include dark store operations, infrastructure operations, city growth and expansion.