Indrani Bose – Page 28

NODWIN Gaming appoints Atin Suri as global head of experiential marketing

“For me, experience is everything, and I’ve always wanted to push the envelope when it comes to the intersection of technology and immersive experiences,” said Atin Suri.

Atin Suri will be responsible for leading NODWIN Gaming’s worldwide expansion efforts in experiential marketing and continued growth while handling the company’s white-label events and activations.

Reddit celebrates Diwali with community awards and avatars

Redditors can personalise their virtual identities with new Diwali-inspired avatars featuring unique hairstyles, outfits, and accessories that capture the essence of the festival.

Recently, in February this year, Reddit made its initial public offering (IPO) public in the US.

Canva records $2.5 bn revenue as active users surpass 200 mn worldwide

Users from more than 190 countries have also crafted more than 2.5 billion presentations and 500 million documents. Additionally, usage of Canva’s AI tools has with over 10 billion uses to date.

As Canva doubles down on its investment in India, the country has emerged as its fifth largest market by embracing India’s rich cultural diversity and linguistic nuances.

Glance partners with Swiggy Instamart to speed up quick commerce

To deliver this experience, Glance leverages Swiggy Instamart’s user behaviour and preference data to create sharply defined audience cohorts, allowing CPG brands to target consumers more effectively. By combining Swiggy’s user affinity signals with Glance’s engagement metrics, this data-driven approach ensures that promotions reach the right audience at the right time, improving purchase intent and conversion rates for brands.

This allows CPG brands on Swiggy Instamart to connect with over 230 million active users from the lock screen of their smartphones.

Tier-3 residents most worried about data security: PWC

Only 40% of organisations claim to understand the act. Only 9% of these organisations reported a comprehensive understanding. (Photo: Unsplash)

More than 50% of the consumers surveyed are not aware of their rights, including the right to give or withdraw consent regarding use of personal data.

PhonePe founders’ pay cut: Salary drops to Rs 5 crore

PhonePe founders Sameer Nigam (R) and Rahul Chari (L) Image source: Moneycontrol

PhonePe has attracted a set of high quality, marque investors like Walmart, Tiger Global, Ribbit Capital, Tencent, Microsoft who have invested over Rs 18,000 Crore in the company till date.

Paytm posts Rs 930 crore profit in Q2 driven by Zomato sale

With this new feature, Paytm UPI users can set up automatic payment deductions directly from their bank accounts for trades.

The company’s profitability was primarily driven by a one-time gain of Rs 1,345.4 crore from the sale of its movie ticketing and events businesses to Zomato Limited.

Microsoft leads as most imitated brand with 61% phishing attempts: Report

Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions.

Apple retains its second position with 12%, while Google has climbed to third place with 7%.

PhonePe cuts 60 percent customer support staff to focus on AI powered solutions

The company employs more than 1,500 of India’s top engineers, who are developing cutting-edge solutions to support the country’s booming digital payments ecosystem. (Image source: Moneycontrol)

PhonePe has created over 22,000 jobs across India through its technological advancements.

Trust crucial for 71% of Indians while engaging with a brand: Accenture

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

While appreciating the convenience digital technology offers, people are increasingly needing to scrutinize what they see and what they believe as they seek to rebalance technology’s role in their lives.