Author: Indrani Bose

Nazara’s Datawrkz acquires UK’s growth marketing agency for Rs 52.3 cr

ReelSaga targets India's mobile-first youth with short, serialized video series. The app will offer bite-sized entertainment, with episodes lasting one to two minutes, and monetize through per-episode microtransactions and subscription options for high-spending users.

This partnership will enable both companies to deliver more digital advertising solutions and drive further expansion, especially in the European and UK markets.

Diwali 2024: Mumbai property registrations hit Rs 1,081 cr in October

In terms of the number of property registrations, 11,861 homes were registered in the city in October (till 29th) against 9,736 in November 2023. This is a 22% jump this Diwali over last year. (Image source: Moneycontrol)

This is 52% more than last year’s Diwali period (November 2023) when the revenue collected was just Rs 712 crore.

Storyboard18’s Power of Purpose: People, planet and profit

The capital witnessed a gathering of purpose-driven minds debating how the young generation and business leaders are driving the sustainability efforts in the country.

During a panel discussion, Ramnath Vaidyanthan, AVP & Head Of Sustainability, Godrej Industries, Ridhima Pandey, 16-year-old climate activist, Amar Nagaram- CEO and Co-founder, Virgio, and Saurabh Goenka, Director of Marketing, Pashupati Group discussed ‘powering long-term sustainability and new bottom-line (people, planet and profit).

Techie loses Rs 4.35 lakh in Apple Diwali gift card scam

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

Scammers employ various tactics, including phishing and impersonation, to coerce victims into purchasing gift cards from popular platforms like Google Pay, Amazon Pay, Paytm, and PhonePe.

E-commerce platforms face scrutiny over seller autonomy and fair practices

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

The Policy Consensus Centre (PCC) hosted a webinar on “Unlocking Seller Autonomy: Ensuring Transparency and Fair Competition,” that brought together experts from academia, research institutions, and the e-commerce sector to address critical regulatory challenges impacting MSMEs in India’s e-commerce landscape.

Growth in premium FMCG more organic than price-driven: Nielsen

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

Despite overall FMCG in India facing challenges to achieve double-digit growth, the premium segment consistently grows at double-digit rates across all markets and categories, driving half of the incremental sales for the Indian FMCG industry.