Author: Indrani Bose

Festive AdEx forecast: E-commerce to dominate spending

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During festive seasons, such as Christmas, Diwali, or New Year, advertisers face the challenge of ensuring visibility across a variety of media touchpoints while maximizing return on investment (ROI), says Deleise Ross, Senior VP & Business Head, Mudramax.

Netcore Cloud appoints Siddharth Gopalkrishnan as chief operating officer

In his new role, Siddharth will focus on building next-generation propositions around customer engagement, retention, and personalization while refining the company’s go-to-market strategies.

An IIM Bangalore alumnus, Siddharth brings over 16 years of experience from McKinsey & Co., where he led digital initiatives across multiple sectors including ecommerce, automotive, financial services, healthcare, and consumer goods.