Author: Indrani Bose

Alia Bhatt becomes new global brand ambassador for L’Oréal Paris

“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women," says Alia Bhatt.

She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others.

LS Digital expands into US market to launch “.fear-LS”

There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth.

This joint venture aims to leverage the strengths of both the companies to solve the industry pain point of digital friction; an operational disconnect within the customer journey.

FCB India appoints Punit Singh as chief strategy officer

His portfolio boasts work on some of the world's most iconic and powerful brands, including Google, Maruti Suzuki, Honda, Volkswagen, Visa, Pepsi, P&G, and Pernod Ricard. His last role was as Head of Planning—Strategy, Brand, Digital, and Communications (North) with Dentsu Creative.

A seasoned leader in brand planning, Punit brings nearly two decades of rich experience across the fast-paced landscapes of startups, global giants, media powerhouses, and creative agencies.

Zivame’s Lavanya Pachisia on creating a safe and unique shopping experience for women

For Zivame and Pachisia the challenge was to get so many women onboard. She pointed out another key challenge, "Unfortunately, even today, after so much education, most women do not wear the correct size of lingerie. It's actually a revolution to a large extent."

Lavanya Pachisia, CEO, Zivame shared the spotlight with Lakshmi Subramaniam Murugesh, Head of Product Innovation, Zivame, and Dr. Kiruba Devi P, Head of Category and Sourcing, Zivame, at Storyboard18’s Share The Spotlight event in Bengaluru.

Diageo’s Vikram Damodaran on sharing the spotlight with wife Vijayalakshmi Damodaran

When asked how his wife inspires him, Vikram said, "Vijayalakshmi inspires me greatly. She is the foundation of my life, and our two children are successful startups that she runs independently. She keeps me grounded and is a true superhero."

Vikram Damodaran, Chief Innovation Officer, DIAGEO India, shared the spotlight with Vijayalakshmi Damodaran, Chief Operating Officer of Cognizant’s Cloud & Infra Business.

Pernod Ricard becomes official partner of Paris Saint-Germain

Philippe GUETTAT, EVP Global Brands at Pernod Ricard (left) and Nicola IBBETSON, Director of Partnerships and Sponsorships at Paris Saint-Germain (right)

The four-year agreement is set to begin this 24/25 season and will span across PSG’s professional teams; men’s and women’s football as official partner and handball, as an official provider.

Philips appoints Bharath Sesha as managing director for Indian subcontinent

He will manage the Healthcare business headquartered in Gurgaon and hold responsibility for Philips’ Licence to Operate in India, which includes the Philips Innovation Campus (PIC) in Bangalore, the Healthcare Innovation Centre (HIC) in Pune, and Global Business Services (GBS) in Chennai.

Bharath succeeds Daniel Mazon, who was Vice Chairman and Managing Director for the Philips Indian Subcontinent until April 1, 2024, and has since taken on a global role at the Philips headquarters in Netherlands.