Indrani Bose – Page 23

Ultra Media launches two new OTT platforms, targets Rs 500 crore investment

With the launch of Ultra Play and Ultra Gaane, the group aims to offer audiences an unparalleled digital experience by preserving the legacy of Hindi cinema and music while also providing fresh, original content

The Rs 500 crore investment will be allocated as follows: Rs 250 crore for content acquisition to ensure a diverse and robust library across all platforms, Rs 200 crore for the production of new content, and Rs 50 crore for marketing and technological advancements.

Advertisers abandon X over extreme content

Under the new structure, the Premium+ plan—which offers an ad-free experience, priority support, and enhanced algorithmic visibility—has increased to Rs 1,750 per month on the web, up from the previous Rs 1,300.

X has faced significant backlash from advertisers due to its lax content moderation and Musk’s own controversial statements.

Twitter veteran Nick Pickles resigns from Elon Musk’s X

Pickles played a crucial role in X's interactions with various governments, serving as the company's spokesperson in battles with countries such as Brazil.

In June, X’s head of business operations, Joe Benarroch, left the company.

hoichoi achieves 60:40 gender balance; 200 percent ad revenue growth

In addition to direct subscription revenue, hoichoi has diversified its revenue streams through bundling partnerships and initiatives, such as Hindi dubbing of its Bengali shows. Mukherjee points out that hoichoi's extensive original content catalogue, including Hindi-dubbed versions, has contributed significantly to its revenue, especially in the Hindi market.

While West Bengal remains hoichoi’s core market, over 45% of its users come from other regions of India, says Soumya Mukherjee Chief Operating Officer – hoichoi (India & Bangladesh).

Unpredictable monsoon derails auto retail: PV sales plunge 4.53% YoY

FADA President, Mr. Manish Raj Singhania

In the CV segment, sluggish construction activity, liquidity issues and weather-related disruptions are likely to suppress demand further.

Festive season fuels e-commerce boom: Meesho enables over 8 lakh jobs

Meesho continues to work with prominent third-party logistics (3PL) providers including Delhivery, Ecom Express, Shadowfax, and Xpressbees, among others.

This year, Meesho’s sellers have hired 5 lakh seasonal workers as part of their requirements for the festive season.

APEDA to promote alcoholic beverage exports as part of ‘Make in India’ initiative

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Exports in this segment to cross $1 billion export revenues.

Rs 580 bn boom: Indian digital ad spending set to surge 15.9% this festive season

81% of primary decision-makers during this period are women, highlighting the importance of female-centric marketing.(Representational image via Unsplash)

72% of young Indian e-commerce shoppers basing their purchase decisions on personalised recommendations, as per the report.

Innerwear brand Jockey focusses on digital amidst quick commerce boom

Jockey has 6-8% market penetration for women’s innerwear with metro cities witnessing the most demand, says Nihal Rajan, CMO, Jockey.

Nihal Rajan, CMO, Page Industries shares how Jockey is developing a range of products that aren’t just fleeting trends or seasonal fads and the significance of merging cricket with fashion.

Kia leads mass market segment; Audi tops luxury segment: Report

The primary objective of this comprehensive study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category. (From left to right: Kia and Audi. (Image source: Unsplash))

Toyota scores highest in product experience with 45.40. Good resale value, gearshift quality, quality of lights, contributed the most to its ranking.