As generative AI matures, it will become a tool for democratizing creativity, analytics involving complex data sets, and enabling efficient production, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication.
Author: Indrani Bose
2025 – The Year Of…: AI-driven features making OTT platforms more inclusive, says ZEE5’s Manish Kalra
“AI has a multifaceted role in content creation and enhancing overall user experience. It helps us gain insights into the viewing patterns and habits of the audience and hence facilitating personalized content recommendations,” says Manish Kalra, CBO, ZEE5.
2025 – The Year Of…: Hyper-connected ecosystems, says Haier’s Priyanka Sethi
Recognizing that customers are increasingly relying on digital platforms, we have allocated 60% of our marketing budget to digital channels and 40% to traditional media, says Priyanka Sethi, Head of Marketing, Haier Appliances India.
Tier-2 tech companies to continue to outpace tier-1 firms in growth during 3QFY25: Report
A more measured hiring approach in light of only gradual improvements in demand, and a strong USD vs. INR should provide margin cushion in FY26.
2025 – The Year Of…: Ethically designed AI use cases, says HDFC Bank’s Ravi Santhanam
HDFC Bank’s End of Scam Sale campaign simulated a fake website, fake ads and even a deepfake of actress Nora Fatehi, to expose the tactics used by scammers to prey on consumers.
2025 – The Year Of…: Intelligent traffic management, says Blusmart’s Anirudh Arun
Anirudh Arun’s New Year’s resolution is to reduce his carbon footprint by making mindful choices in daily life. This includes using shared and sustainable public transport more often, minimizing waste, conserving energy, and choosing sustainable products responsibly.
62% more female POSPs in FY24 drive 15% surge in premium revenues: Probus
POSPs play a crucial role as intermediaries, simplifying insurance products for customers and guiding them in policy selection.
Retail sees moderate 7% growth during festive season: RAI
In terms of categories, food and grocery registered the highest growth of 14%, followed by 10% in QSR and 9% in jewellery compared to the same festive time period last year.
2025 – The Year Of…: Consolidation and Innovation, says Kalyan Jewellers’ Ramesh Kalyanaraman
One of the highlights in 2024 was the complete acquisition of Candere, which has been pivotal in advancing the phygital strategy of Kalyan Jewellers, says Ramesh Kalyanaraman.
64% young dog owners and 60% young cat owners find pets as mental health allies: Report
While 42% globally find their neighborhoods pet-friendly, India ranks higher, with 56% viewing it positively. However, 9% of Indian respondents still hold negative sentiments about having pets in their neighborhood.