Indrani Bose – Page 20

Zepto launches Jarvis: An in-house ad platform for brands and sellers

Jarvis helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

Jarvis is designed to help sellers listed on Zepto Platform increase visibility and sales, delivering up to 8x returns on ad spends

Now Anupam Mittal seeks a chief of staff; Promises to pay chosen candidate from Day 1

"Imagine a newspaper or a TV channel publishing the type of content that these (digital) platforms carry with total impunity," said Anupam Mittal, Founder & CEO of People Group.

Taking a dig at Zomato’s founder Deepinder Goyal’s hunt for a chief of staff, Anupam Mittal shared that he is looking for one too, in a social media post that seems to be dripping in sarcasm.

IPL 2025 to start early: BCCI announces three-year schedule

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

The 2025 season will kick off on March 14th and conclude on May 25th, featuring 84 matches. The 2026 season will follow a similar format, running from March 15th to May 31st.

The struggles of independent advertising agencies: A sector in crisis

Small and independent agencies do not have the resources or the means to protect their interests against bad practices in the industry and feel the fire need for stronger industry bodies that will represent them and proactively protect their interests. (Image: joshua-hoehne via Unsplash)

As the pressures mount and the barriers to survival grow steeper, the future of small and independent ad agencies hangs in the balance. Lamenting the lack of protection, they seek stronger industry bodies.

Congress makes significant gains in TV ad campaigns, overtaking BJP: TAM Report

Congress leveraged television to dominate the visual narrative, while BJP concentrated on print, possibly to target regional and literate audiences. (Image source: Moneycontrol)

BJP topped the print media with a 47% share in October 2024, up from 39% in September 2023 .

SUGAR Cosmetics leverages Unicommerce to boost retail operations

Speaking about the company's Omnichannel vision and partnership with Unicommerce, Jasmin Gohil, Chief Technology Officer of SUGAR Cosmetics, said, “In today’s fast-evolving market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction. We are a technologically focused brand, and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.” (Representative Image: Freestocks via Unsplash)

Integrating all the stores and warehouses on Unicommerce’s centralised platform will allow the brand to offer ship-from-store service to its customers.

Author: Indrani Bose

Zepto launches Jarvis: An in-house ad platform for brands and sellers

Now Anupam Mittal seeks a chief of staff; Promises to pay chosen candidate from Day 1

IPL 2025 to start early: BCCI announces three-year schedule

The struggles of independent advertising agencies: A sector in crisis

Congress makes significant gains in TV ad campaigns, overtaking BJP: TAM Report

SUGAR Cosmetics leverages Unicommerce to boost retail operations

CRED’s Kunal Shah on how blood of stocks is luring executives to startups

Zepto targets 10-minute F&B delivery with nationwide café launch

Leveling up: India’s ambitious gaming incubator plans