Indrani Bose – Page 21

Prasar Bharati OTT to go partially subscription-based | RAI writes to govt | RK Swamy’s net profit declines

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Gen Alpha’s video binge, consumption up 60%: Kantar report

The report covers close to 2500 children in the age band of 5-14 years as well as parents from NCCS A, B and C households across 14 Indian cities and offers a unique focus on children's interactions with brands, particularly within the realms of food, beverages, technology, and media consumption, with special attention given to television and digital platforms. (Image by Patricia Prudente via Unsplash)

Gen Alpha is increasingly driven to a more digital recreational experience. 69% of kids find video games more enjoyable than outdoor play.

Pernod Ricard ups ad spend to Rs 845 cr in FY2024

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

The company recently announced a €200 million investment in a new distillery in Nagpur, Maharashtra.

Nykaa’s marketing spend jumps 40% YoY to Rs 2,365 mn in Q2 FY25

Comparing sequential quarters, the Fashion vertical's marketing expenses grew by 17% from Q1 FY25 (Rs 672 million), reflecting Nykaa's continuous push in customer acquisition and retention for fashion.

Strong content revenue from LBB (Little Black Book) also contributed to the overall increase in marketing spends.

Diwali 2024 sees 14% online sales growth, fashion leads the charge: Criteo

The survey further reveals that West India experienced the highest sales growth at 8%, while North, South, and East India each recorded a 7% increase.

The most deliberate shoppers took over one and a half months to finalise their purchases, highlighting a careful selection process during the festive season.

RBI awards web series contract to Star India

The panel (set up by RBI) is expected to submit its report within six months of its first meeting.(Image source: Moneycontrol)

While Zee Entertainment Network and Discovery Communications India did not qualify beyond the technical evaluation round, Star India Pvt Ltd and Viacom 18 made it to the final round.

Devyani International signs three new franchise agreements, revenue rises 49% in Q2

In H1 FY 2025, DIL opened 139 net new stores. The consolidated Revenues stood at Rs. 24.4 billion, growth of 47% vs H1 FY24 and the consolidated Reported EBITDA closed at Rs. 4.2 billion, with margin at 17.3% vs. 19.9% in H1 FY24. (Image source: Devyani International website)

Devyani International has further expanded its portfolio by securing exclusive master franchise rights for three modern QSR brands: TeaLive, New York Fries, and SANOOK KITCHEN.

Casual and hypercasual games: IAP up 10%, ads steady

Launched by Karnataka’s IT & BT Minister Priyank Kharge at GAFX 2025, the initiative seeks to raise awareness about excessive digital consumption and integrate digital wellness into mainstream healthcare.

47% of users are ad-tolerant to avoid paying for subscriptions with preference for micro-transaction based in-app purchases.

Rapido outsmarting ride-hailing giants; no longer Ola and Uber’s third wheel

No doubt, Rapido's success in major cities has sparked speculation about its potential for nationwide expansion. While the company has made significant strides in Bengaluru and Mumbai, conquering other metros like Chennai and Pune, where Ola and Uber have a stronger foothold, will be a true test of its capabilities.

In the past three years, Ola and Uber’s combined market share has dwindled from over 90% to around 60-70%