Aadit Palicha, CEO of Zepto, believes Zepto Café will usher in a new phase in Indian Quick Commerce.
Author: Indrani Bose
Leveling up: India’s ambitious gaming incubator plans
In 2023, the global gaming industry generated an estimated $188 billion in revenue.
Nykaa’s Falguni Nayar sees India as a growth engine, hints at wellness expansion
Falguni Nayar highlighted the immense opportunities presented by India’s burgeoning economy and the increasing consumer demand for high-quality products and services.
Prasar Bharati OTT to go partially subscription-based | RAI writes to govt | RK Swamy’s net profit declines
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Gen Alpha’s video binge, consumption up 60%: Kantar report
Gen Alpha is increasingly driven to a more digital recreational experience. 69% of kids find video games more enjoyable than outdoor play.
Pernod Ricard ups ad spend to Rs 845 cr in FY2024
The company recently announced a €200 million investment in a new distillery in Nagpur, Maharashtra.
From MrBeast to Khaby Lame: how international influencers are taking to India
India’s booming digital landscape — coupled with rising affluence and cultural diversity — is attracting international influencers in a big way.
Nykaa’s marketing spend jumps 40% YoY to Rs 2,365 mn in Q2 FY25
Strong content revenue from LBB (Little Black Book) also contributed to the overall increase in marketing spends.
Diwali 2024 sees 14% online sales growth, fashion leads the charge: Criteo
The most deliberate shoppers took over one and a half months to finalise their purchases, highlighting a careful selection process during the festive season.
RBI awards web series contract to Star India
While Zee Entertainment Network and Discovery Communications India did not qualify beyond the technical evaluation round, Star India Pvt Ltd and Viacom 18 made it to the final round.