Indrani Bose – Page 21

ONDC to boost RMG industry | Prasar Bharati’s OTT launch date | GroupM on festive growth for TV, Digital and OOH

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Cashify appoints Ujjwal Sinha as head of marketing

In his new role, Ujjwal will oversee and direct all aspects of consumer marketing at Cashify.

Before joining Cashify, Ujjwa Sinha served as Associate Vice President of Marketing at CARS24, where he played a pivotal role in driving business growth through innovative marketing strategies.

GroupM predicts record festive growth for TV, Digital and OOH

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia says TV and Print are expected to grow at high single digits, driven by investments in non-fiction programming on TV and impactful formats in Print.

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia expects digital media to grow between 15-20% this festive season, and out-of-home (OOH) advertising to see healthy double-digit growth.

Sam Altman steps down from safety committee as OpenAI faces scrutiny

Former researchers have accused Altman of prioritizing OpenAI’s corporate interests over genuine AI regulation.

Zupee partners with ONDC to expand reach of skill-based games

The partnership will also help the game developer to build trust around online gaming amidst existing and future gamers.

Under the agreement, Zupee is registered as a seller application on the platform, with the gaming company offering its game of Ludo, through ONDC.

Indian audio market booms: Offline sales hit Rs 5,000 cr, personal audio leads the charge

Personal audio has seen significant growth, with headphones, headsets, and mini/Bluetooth speakers becoming essential for many consumers.

Growth is driven by the rise in immersive sound technologies, enhanced consumer experiences, and a growing demand for high-quality audio products across both home and personal categories

NBA, ACG, BFI, and Skechers bring basketball to Indian schools

The ACG Jr. NBA program will feature boys’ and girls’ divisions with teams representing schools from across the country and tip off on Tuesday, September 24 with tournaments in Chennai and Mumbai before visiting Aizawl, Delhi, Kolkata and Ludhiana.

Skechers, the global performance and lifestyle footwear and apparel brand, will serve as the official kit partner of the program and provide high-quality gear for the participants.

Coca-Cola’s “Happy to Queue” campaign with Ogilvy turns waiting lines into festive experiences

“Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles”, remarked Sukesh Nayak, Chief Creative Officer, Ogilvy India.

The brand’s latest experiential campaign, “Happy to Queue,” brought a giant Coca-Cola bottle installation to Andheri Cha Raja, one of the most popular Ganesh Utsav celebrations in Mumbai.

Meet the executive team driving Ola’s electric ambitions in post-IPO world

Saurabh Sarda (left), Ramkripa Ananthan (centre) and Suvonil Chatterjee (right)

Ola Electric has strategically hired experts for its diverse operations, focusing on EV manufacturing, cell production, charging infrastructure, and R&D.

Nazara to invest Rs 982 cr in PokerBaazi owner Moonshine Technology

The company is led by Founder & CEO Navkiran Singh and Co-Founders Puneet Singh, Varun Ganjoo, Avneet Rana, and Anirudh Chaudhry.

The investment includes Rs 150 crores in primary capital, with the remainder acquired through a secondary purchase of existing investor shares via cash and stock.