Indrani Bose – Page 154

YoungGuns Class Of 2023: Starcom India’s Danish Khan and Chirag Chandiramani

Chirag Chandiramani’s (left) commitment, adaptability, and ability to navigate complex landscapes makes him a trusted leader and an inspiration to aspiring professionals. Danish Khan (right) and his team lead the Meta business (both B2C and B2B) for the India market. He has a rich experience in managing businesses across sectors: tech and app, telco, auto, FMCG, QSR, mobile handset and BFSI.

The duo from Starcom India that is changing up how media agencies work for brands.

31 out of 100 edtech ads made superlative claims: ASCI report

According to the report, edtech communication was skewed towards traditional and popularly acceptable domains rather than encouraging curious self-learners inclined towards unconventional career choices. (Image by Julian Hochgesang via Unsplash)

Among many other things, the report found that only one in four ads depicted both boys and girls as protagonists. For the role of the single protagonist, boys were chosen 1.8x times over girls.

ITC’s Ali Harris Shere on combining “two fantasies” – SRK and Dark Fantasy

The brainstorming session establishing a stronger connection between the Sunfeast Dark Fantasy range of comestibles and consumers culminated in the 'Har Dil Ki Fantasy’ campaign with none other than Shah Rukh Khan.

With the Har Dil Ki Fantasy campaign featuring Bollywood star Shah Rukh Khan, ITC’s Sunfeast Dark Fantasy range seeks to connect across multiple consumer segments.

YoungGuns Class Of 2023: DDB Mudra’s David Vaz and Mahima Mathur

#MealsMakeFamilies for McDonald's and #SafeLikeAVolkswagen for Volkswagen are David Vaz’s (left) recent successful campaigns. Mahima Mathur (right) was one of the 30 women handpicked from across the world to be a part of DDB Worldwide’s Phyllis Project, a global initiative committed to bridging the gender gap in leadership positions.

Find out why David Vaz, associate creative director, DDB Mudra, and Mahima Mathur creative director, DDB Mudra, are YoungGuns.

We love creativity but will keep annoying you if you cross the line: Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Rohit Kumar Singh, Secretary, Department of Consumer Affairs highlighted inflation management, especially in terms of commodities, and protecting the interests of consumers.

Philips expands local manufacturing of personal health products in India to serve local demand

With a commitment to cater to the evolving needs of consumers by providing tailored solutions, Philips is manufacturing a range of hair care essentials including hairdryers, hair straighteners, and hairbrushes in the beauty category. (Imaged sourced from CNBC)

The company has expanded production at its co-manufacturing site in Baddi, Himachal Pradesh, which will now produce mother and childcare products in addition to the beauty and grooming products already being made at the site.

Find out key consumer trends from Uber’s 10-year journey

Over 30 percent say mobility offered through multiple modes is the single most loved aspect of Uber. Avoiding car maintenance or driver salaries ranks second while freeing up time during commute is the third most loved aspect. Nearly 55 percent say that sustainable mobility will become mainstream over the coming decade. (Image sourced from Moneycontrol)

Uber’s research states that 72 percent say that availability of ridesharing options has made them re-evaluate purchase of a personal vehicle.

YoungGuns Class Of 2023: Interactive Avenues’ Eshwari Pandit and Shilpa Sudhakaran

Eshwari Pandit (left) has been behind interesting initiatives like ‘Prime On Your Plate,’ a fun quiz game that was played by over 1 million users on the Swiggy. Shilpa Sudhakaran (right) currently leads renowned brands at IPG Mediabrands India such as Mahindra & Mahindra Auto (personal vehicles, trucks, buses, electric and commercial behicles), Mahindra Finance, ITC Personal care, Tourism Australia, Machos Hint and Skechers.

Eshwari Pandit is working on inculcating an environment of ‘conscious creativity’ and Shilpa Sudhakaran is building a 20 plus member team and is a strategy expert.

YoungGuns Class Of 2023: Madison’s Chinmay Chandratre and Siddhi Goyal

Chinmay Chandratre (left) hacked Google Search by using a smart word-play, leveraged from the misspellings of the biggest competition to launch the client’s new product. Siddhi Goyal’s (right) noteworthy campaigns are “Missing I” for Tata Salt where clutter breaking media innovation was done across all integrated media platforms.

Chinmay Chandratre and Siddhi Goyal are changing traditional media agency codes by working on modern tech-led brand work. Here’s how.

YoungGuns Class Of 2023: Leo Burnett India’s Ayshwarya Sharma and Durgesh Amble

From picking 50 plus metals at several domestic and international awards like Cannes Lion International festival of creativity, D&Ad, Spikes Asia, The One Club Awards, The Clio, Goafest, and IAA Awards to designing the India’s first jersey inspired by fans, Durgesh Pragati Satish Amble (left) has multiple achievements in his kitty. One of Ayshwarya Sharma’s (right) impactful works is ‘The Missing Chapter’ for P&G’s menstrual hygiene brand Whisper. The campaign won the Sustainable Development Goals Grand Prix at Cannes, following to win the Grand Prix at Epica, The Glass Award for Change at Spikes a Graphite D&AD.

While Ayshwarya Sharma, brand strategy partner, Leo Burnett India, is focused on creating ideas in the areas of sustainability and social change; Durgesh Pragati Satish Amble, creative director, Leo Burnett India’s work often hit the social media charts.