Indrani Bose – Page 154

Food influencer Foodpharmer calls out PepsiCo for taking down video on Sting energy drink

Himatsingka highlights that while a Red Bull 250 ml can has almost 7 teaspoons of sugar, a Sting 250 ml bottle has 4 teaspoons of sugar content. He goes on to add that while Sting has less sugar content, it does use multiple artificial sweeteners (Sucralose, Acesulfame Potassium).

Apparently, LinkedIn is the only platform where the Sting energy video is still available in India. It has been taken down from YouTube, Twitter, and Instagram.

Hershey India’s MD Geetika Mehta on booming chocolate demand, product innovation and entering rural market

DS Group's confectionery products are available in over 26 lakh retail outlets, directly and indirectly, and its market share dominates the closest competitor in Hard-Boiled Candy (HBC) and Indian ethnic confectionery (IEC) segment. (Representative image via Unsplash)

Geetika Mehta, managing director of Hershey shares insights and trends about the Indian chocolate industry.

Meta-Threads: How brands reacted to Twitter-rival Threads’ launch

Brands seemed to be having a gala time with their first day on Meta’s Threads app. (Image by Karsten Winegeart via Unsplash)

Brands including Zomato, Netflix, Sony, Tatacliq, and Zepto among others came up with witty posts on Meta-owned Instagram’s Threads app.

Why do brands love Ranveer Singh?

Singh joins boAt’s list of brand ambassadors which includes celebrities such as Kiara Advani, Rashmika Mandanna, and cricket stars like Shreyas Iyer, Hardik Pandya, KL Rahul and Jemimah Rodrigues.

On the occasion of actor Ranveer Singh’s 38th birthday, Storyboard18 focuses on some of the most iconic collaborations between the star and brands.

Meta launches Twitter rival ‘Threads’; netizens welcome tech update with memes

While the audit analyses are global parameters that were tested, the gaps apply to data disclosures across markets including India that is currently in the mists of its Lok Sabha polls. Analysts, media planners and strategists rely heavily on the ad libraries for data, spending patterns and transparency. Image by dole777 via Unsplash)

The games have begun. The world is witnessing the ultimate tech battle between the world’s richest man and the world’s most powerful social media CEO.

Union cabinet clears personal data protection bill

Data provided by KlugKlug, a global decision-making B2B tech SaaS platform for influencer marketing, says that out of 8 million influencers profile on Instagram it reviewed, around 4.6 million influencer has more than 60 percent fake (inactive or suspicious) followers, rendering these profiles useless as they don’t provide engagement to the brand.

The new bill has removed the need to locally store all user data by businesses, and instead allowed the leeway of storing such data in ‘trusted geographies’.

MagicCircle Communications announces leadership changes

Dheeraj Renganath (left) and Shefali Takalkar (right)

Prior to the new leadership roles, both Dheeraj Renganath and Shefali Takalkar were serving the agency as executive creative directors.

PMJ Jewels launches Sitara Collection, superstar Mahesh Babu’s daughter Sitara becomes face of PMJ on Times Square Billboard

Mahesh Babu’s 11-year-old daughter Sitara on the famous Times Square Billboard (Image by @SSMBSpace via Twitter)

In the past, brands like Laxmi, Pepper Content, Chingari, Mohun Bagan Football Club, ICICI Prudential and Classplus have advertised on one of the most coveted spots in global advertising.

JioCinema to stream India’s tour of West Indies in 11 languages

Recognizing the significance of screen time among children, the 'Kids and Family' profile is combined with a unique 'PIN' based 'Parental Control' mechanism. The profile will allow parents to customize the content access based on their child's life stage, giving them complete control. (Image by Samuel Regan-Asante via Unsplash)

The West Indies-India series kicks off on July 12 with two Tests, which will be followed by ODIs and T20Is.

AI engenders fear as well as wonder, says Martin Sorrell of S4 Capital

Storyboard18’s editor Delshad Irani talks to Sorrell about AI and its impact.

According to Martin Sorrell, AI’s impact can be witnessed in visualization and copywriting. Also, because of AI, media planning and buying has turned upside down, and there is hyper personalization at scale.