Author: Indrani Bose

Why is a Korean, Russian, French, and Spanish mariachi band speaking in Hindi in Scapia’s ad film?

The films, directed by Fusion Films, which spans South Korea, Spain, and France, show foreign locals speaking Hindi while narrating the features of the Scapia Federal Credit Card. The foreign actors learned to speak Hindi to give an authentic experience to the viewers.

The travel fintech’s debut brand film features foreign actors who speak Hindi and entertain the audience while talking about the credit card’s travel benefits.

Not walking away from an opportunity but walking towards the best opportunity: Mastercard’s Raja Rajamannar on cricket WC

Raja Rajamannar, chief marketing and communications officer and president - healthcare business, Mastercard (left) talks about Mastercard aiming to curate experiences that are unique from an Indian consumer’s point of view and bringing them to life to create priceless moments for consumers, and amplifying storymaking as opposed to advertising which is storytelling. (Right image sourced from @ICC via Twitter)

Mastercard’s global CMCO Raja Rajamannar on cricket, the global partnership with ICC, the BCCI deal and sports marketing.

YoungGuns Class Of 2023: EssenceMediacom’s Kanishka Tandon and Priyanka Shanbhag

Priyanka Shanbag (left) has been a part of the media team that works on Ariel’s multi-award winning #ShareTheLoad campaign. To satisfy her creative instincts, Kanishka Tandon (right) manages an Instagram handle for her mother called “Flavours & Aromas” to amplify her love for baking,

Find out why Kanishka Tandon and Priyanka Shanbhag are YoungGuns with purpose and passion.

Hyundai expects 9-10 percent growth in passenger car sales during festive season

The primary objective of this comprehensive study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category. (Image sourced from CNBC)(Image sourced from CNBC)

The launch of the new Exter has led to demand for SUVs. 65,000 bookings have been made so far and there is a six-month waiting period.

ShareChat launches ad film “What’s Trending Today” created by Schbang

The film portrays a scene in an office where two colleagues are trying to strike up a cordial conversation. Through their conversation, they discover the perks of being connected to the whole world through ShareChat, allowing them to stay updated with "Poori Duniya ki Kahani" (the whole world's story).

Titled ‘Aaj Kya Trending Hai?’ (What’s Trending Today?), the brand film aligns with ShareChat’s positioning as a hub for all things trending and culturally significant.

Can Royal Enfield’s new Bullet counter the competition from marquee brands?

In terms of brand visibility, there’s no beating Royal Enfield. Especially in rural India, where it continues to have aspirational appeal. (Image sourced from Moneycontrol)

With the mid-size, premium motorcycle segment witnessing stronger growth than ever before, market leader Royal Enfield may have to step-up its game. But which way are consumers likely to lean?

YoungGuns Class Of 2023: Lodestar UM’s Ritu Trivedi and Himanshu Phutela

Himanshu Phutela (left) and his team came up with electric mobility solutions by busting category myths around EVs, paving way for faster adoption. Ritu Trivedi’s (right) decisive actions during the COVID-19 pandemic showcased her ability to lead transformation and secure accolades for Amul.

Ritu Trivedi works on one of India’s most iconic brands, Amul. Himanshu Phutela works on building brands in emerging categories.

Esports celebrities are going to be superstars of the future: KRAFTON’s Srinjoy Das

This move comes after Free Fire, a rival battle royale game from Singapore tech giant Sea's gaming arm Garena, also made a comeback to the country after being suspended for about one and a half years.

KRAFTON is addressing BGMI as a cultural session for the first time, says Srinjoy Das, Associate Director, Marketing, KRAFTON India.

YoungGuns Class Of 2023: Zenith Media’s Pooja Jain and Aldrin Pais

Aldrin Pais (left) has been working with brands including Mamaearth, BBlunt, DermaCo & Aqualogica. Pooja Jain (right) is currently a category lead for Nestle’s beverage portfolio and their D2C business.

Pooja Jain and Aldrin Pais have different skill sets but are future-ready leaders who have been working brands that believe in cutting-edge work.