This multi-year collaboration will have the duo sport the Muthoot FinCorp logo prominently on the front chest of their playing jerseys during all BWF International events.
Author: Indrani Bose
Godrej Magic unveils its new Magic Floor Cleaner with Anil Kapoor as its brand ambassador
Godrej Magic Floor Cleaner presents a concept that not only ensures effective cleaning but also contributes to reducing plastic waste and energy consumption
If I wanted to lead like a woman earlier, now I want to do it like an Indian: Ogilvy’s Devika Bulchandani
The Indian-origin global CEO of Ogilvy believes winning, be it a client or at Cannes, fixes everything. She says the industry loves complication, but in the end, it is creative thinking that solves a business problem. She talked to Storyboard18’s Delshad Irani at Cannes Lions 2023.
Parineeti Chopra joins the long list of celebrity entrepreneurs with investment in Clensta
Apart from Chopra, actors including Deepika Padukone, Alia Bhatt, Priyanka Chopra as well as sportsmen Virat Kohli and Sachin Tendulkar have either invested or started their own company.
Finfluencers should educate not advise says Zerodha’s co-founder Nikhil Kamath
Finfluencers should educate people because financial literacy is the need of the hour but if they start giving financial advice then that needs to be regulated, says Nithin Kamath, co-founder and CEO of Zerodha.
Domino’s burning pizza slice billboard stunt: original or inspired?
Domino’s joins the likes of brands such as Zomato, Bata India, Tanishq, and Hyundai that have also achieved customer delight with unique OOH ads.
Dukaan CEO called out for being insensitive after posting about replacing support staff with AI chatbot
Dukaan claimed that it has now replaced 90 percent of its support staff with an AI chatbot called Lina in a move towards profitability.
Roostels India collaborates with Viacom18 Consumer Products to open experiential resort in Ahmedabad
The brand plans to launch similar adventure-theme resorts in Bengaluru, Shimla and other popular holiday destinations.
WPP’s Rob Reilly on creativity, humour in advertising, future of AI and more
Rob Reilly, global chief creative officer, WPP talks about his first experience of winning a Lion, being jury president, humour in advertising, AI, young creatives and more.
Pizza Hut collaborates with Pepsi for its ASMR ad
Indian food brands have been using ASMR in the communication strategies to create immersive experiences. Watch Pizza Hut’s spot here.