The second biggest global challenge for marketers (number one in the US and APAC) is understanding buyer needs — perhaps because only half say their organisations prioritise sharing audience data, while less than a quarter utilise AI to understand, segment and target buyers.
Author: Indrani Bose
ONDC forays into skill-based services; plans to rope in Urban Company
On a monthly basis, ONDC is clocking over 3 million transactions a month, which were only 1 million in July-August.
Bata India launches athleisure clothing under ‘Power Apparel’
With the launch of Power Apparel, Bata India plans to combine cutting-edge innovation with fashion forward designs.
Panasonic Life Solutions India launches new TVC ‘Load Lega Leader’ amidst ICC World Cup 2023
The TVC conceptualized by Wondrlab, comprises the messaging about utilizing the enormous gatherings of Indian families to watch the World Cup.
Every common man can be stylish; every person can be a celebrity: Bata’s Badri Beriwal
Badri Beriwal, chief strategy and business development officer, Bata India speaks about the new campaign featuring influencers, shares premiumization and athleisure strategy and more.
Publicis makes changes to its work-from-home policy
Publicis Groupe chairman and CEO Arthur Sadoun discussed the requirements of the new policy in a YouTube video.
NODWIN Gaming’s Singapore arm acquires 100 percent stake in game marketing agency PublishMe
This acquisition will provide the essential tailwinds for NODWIN Gaming to drive its mission of leading the emerging market sports media landscape.
Domino’s slashes pizza rates to compete with smaller and newer rivals
The calculated price reduction by Domino’s Pizza is a reflection of the broader trend in the fast-moving consumer goods (FMCG) sector, where local players are increasingly challenging established brands and even surpassing them in specific markets.
Mahindra & Mahindra aims to boost revenue by increasing its global footprint
With increase in EV adoption, the Mumbai-based automaker aims to enter the European market with its upcoming Born Electric range.
Goodknight challenges gender stereotypes with new campaign starring actor Zeeshan Ayyub
Through this campaign, Goodknight acknowledges fathers’ efforts in ensuring their child’s peaceful sleep.