Author: Indrani Bose

90 percent of marketing leaders find their role more complex: Report

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

The second biggest global challenge for marketers (number one in the US and APAC) is understanding buyer needs — perhaps because only half say their organisations prioritise sharing audience data, while less than a quarter utilise AI to understand, segment and target buyers.

Panasonic Life Solutions India launches new TVC ‘Load Lega Leader’ amidst ICC World Cup 2023

The overall messaging of the campaign emphasizes on the importance of load sharing especially in Indian households which sets the narrative of - ‘Jab cricket ka bukhaar chadhega, load toh badhega.’

The TVC conceptualized by Wondrlab, comprises the messaging about utilizing the enormous gatherings of Indian families to watch the World Cup.

Publicis makes changes to its work-from-home policy

Earlier this month, Sadoun announced the company's return-to-office plan, which will be effective from January, 1, 2024. As per the new mandate, the network's employees are expected to work in the office three days a week and be present every Monday. (Image: Publicis Groupe via YouTube)

Publicis Groupe chairman and CEO Arthur Sadoun discussed the requirements of the new policy in a YouTube video.

Domino’s slashes pizza rates to compete with smaller and newer rivals

Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46 percent) choosing them as their favourite brands. KFC comes in next (42 percent), followed by Pizza Hut and Burger King (27 percent and 24 percent, respectively). (Representative Image by Vit Ch via Unsplash)

The calculated price reduction by Domino’s Pizza is a reflection of the broader trend in the fast-moving consumer goods (FMCG) sector, where local players are increasingly challenging established brands and even surpassing them in specific markets.

Mahindra & Mahindra aims to boost revenue by increasing its global footprint

Mahindra & Mahindra (M&M) announced on December 13, 2023, that, in collaboration with external investors, it will infuse Rs 875 crore into Classic Legends Pvt Ltd (CLPL). (Representative Image: Guruprasath Chandrasekaran via Unsplash)

With increase in EV adoption, the Mumbai-based automaker aims to enter the European market with its upcoming Born Electric range.