Author: Indrani Bose

Anushka Sharma becomes fashion brand W’s brand ambassador

“To me, W for Woman is the embodiment of a thinking woman’s brand, reflecting the modern woman who embraces her roots- a woman who is truly Indian at heart and global in her outlook,” said Anushka Sharma.

The campaign talks about every festival having a story that is synonymous to the story of women. It captures the essence of women being the centre of every celebration, thereby urging women to cherish their individuality and ‘Celebrate your story’.

Applause Entertainment and Zindagi enter partnership to create South Asian Content

The Man Company's Jatin Luthra, brand marketing head stated, "By teaming up with Megalodon, we are confident that we can take our creative strategies to the next level and continue to provide our customers with exceptional experiences." (Image via Unsplash)

Sameer Nair and Shailja Kejriwal are known for their contribution to television, with shows like Kaun Banega Crorepati, Star Bestsellers, and the Saas Bahu dramas.

Find out which Indian political party got the rights for Billy Joel’s Grammy-nominated song

Almost 10 years ago, Mulayam Singh’s Samajwadi Party had bought the rights to Billy Joel's popular song. To attract young voters, the party chose the American singer’s 1989 hit and adapted it into Hindi ahead of the 2014 general elections. (Image sourced from Moneycontrol)

The Samajwadi Party had bought rights to Billy Joel’s popular song “We didn’t start the fire” and reworked the lyrics in Hindi to promote Mulayam Singh Yadav before the 2014 general elections.

Shoppers prefer Amazon and Flipkart for convenience: Havas Report

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

The report further revealed that brands need to adopt AR/VR and conversational AI technology that are accessible 24×7 to win consumer confidence and trust.

PM Modi: Aspirational neo-middle class taking shape in India, women emerging as driving force

The Prime Minister praised India's animation studios for partnering with global giants like Disney and Warner Brothers, creating original content that showcases Indian culture on the world stage.

PM Narendra Modi addresses the global implications of a stronger and more prosperous India, in an exclusive interview with Moneycontrol.

PM Modi: Today, India is known for its tech talent and tech prowess

Days before world leaders arrive in New Delhi for the G20 Leaders' Summit, PM Modi spoke to Moneycontrol about his vision for India’s role in a world riven by geopolitical uncertainties, the need for credible global institutions and dangers from financially irresponsible policies. (Image from @narendramodi via Twitter)

In a Moneycontrol exclusive interview, PM Narendra Modi spoke about India’s digital revolution setting global benchmarks.

Consumer comfort with digital transactions grows in festive context: Paytm Ads

Bhartia and Khandelwal underscore the importance of risk mitigation for traders, urging them to explore alternative payment applications that are compliant with regulatory guidelines. (Image sourced from CNBC)

According to the report, there is an anticipated surge in spending across categories, with 50 percent of festive shoppers expecting increased expenditures during the season. UPI/wallet transactions, constituting 69 percent of offline payments, are positioned to be the primary payment mode across product categories.

Internet reacts to possibility of India being renamed as Bharat

The official invite to the G20 Heads of State and ministers for a dinner being hosted by President by Droupadi Murmu has gone with the heading President of Bharat. (Image sourced from CNBC)

The internet had various kind of reactions to the possibility of India being renamed as Bharat. Some were funny, some agreed with the possibility while some rebuked it. Even Member of Parliament, Shashi Tharoor voiced his opinion.