Indrani Bose – Page 152

Festive season: 84 percent Indians planning to expand budgets this season

Vasuta Agarwal says that women are also prioritizing themselves on top of their shopping list while making festive purchases. It is a significant cultural shift that sees self-love gaining importance.

InMobi’s Vasuta Agarwal shares insights on how brands can spark conversations in the festive season .

GenAI triggers sensory associations; brands can evoke powerful emotions and memories: Arjit Sachdeva

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Arjit Sachdeva, co-founder of VDO.AI says that AI-powered gamification is another transformative aspect of generative AI in advertising. It injects a dynamic layer of engagement and interactivity into brand experiences, turning passive viewers into active participants.

Things you may not know about Madhu Sapre, Milind Soman and their controversial Tuff Shoes ad

Both Madhu Sapre (left) and Milind Soman (right) were chosen by Tuff Shoes for the print campaign because of their athletic and tough figures.

The ad in which the duo featured faced backlash for being obscene. The case was dragged for 14 years.

BalleBaazi rebrands to SportsBaazi; introduces new campaign with Zaheer Khan

The ad films feature former Indian cricketer Zaheer Khan.

SportsBaazi also announced the launch of the “LIVE Mein Hai VIBE” campaign to introduce the “Watch and Play” category of skill games on its platform to elevate user engagement.

Accenture invests in generative AI enabler Writer

Accenture announced in June 2023 that the company would invest $3 billion in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve greater growth, efficiency and resilience.(Representational image by Phillip Glickman via Unsplash)

Writer is designed to help organizations deploy AI-driven applications that can increase productivity and drive significant business impact across enterprise functions including support, operations, product, sales, HR, marketing, and more.

Jio AirFiber live in 8 cities with plans starting at Rs 599

Reliance Jio has firmed up plans to launch the Jio IPO in 2025

The service has been launched in eight metropolitan areas including Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Mumbai and Pune.

TRAI releases recommendations on “Rationalization of Entry Fee and Bank Guarantees”

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

In order to facilitate the orderly growth of the telecom sector and ease of doing business, TRAI has made recommendations to the government for reducing the entry fees across various license authorizations and the merging of bank guarantees.

PhonePe launches voice feature with Amitabh Bachchan as part of its Golden Voice Project

Over his 50-year career, Big B has been the face of varied brands, including upGrad, Flipkart, Tata Sky, Tanishq, Maggi, Mankind Pharma, Ghadi detergent, Pepsi, Dabur, and ICICI Prudential Life, among many others. (Image sourced from CNBC)

82.5 Communications, an advertising agency brought the idea to life.

Nestle’s Maggi makes comeback with Rs 10 noodles to increase market share

Nestle continues to focus on portfolio enhancement through ongoing innovation and premiumization initiatives.

The new Rs 10 pack, introduced in Rurban markets (rural markets and small towns) across 15 states, weighs 40gm. However, Rs 10 packs are still available in a few markets of Punjab and Uttarakhand, mostly catering to tourist joints.