Imran Fazal – Page 15

EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps

BMC’s draft policy includes terms like permit holder, advertiser, and agency to clarify accountability in case of an accident.

A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.

Premium and luxury brands increase ad spends by 10 percent

Sectors such as cosmetics, fragrances, and automobiles are spending heavily on advertisements.

India’s luxury market is forecast to expand to 3.5 times its current size, reaching $85-90 billion by 2030 due to rapid economic growth.

Laughter in Every Sip: Sprite’s ‘Joke in a Bottle’ Campaign

In essence, Sprite's 'Joke in a Bottle' campaign not only quenched thirst but also brought laughter and entertainment to countless consumers.

Sprite’s campaign had a clear objective: to position itself not just as a refreshing beverage, but as a source of entertainment and relief.

Breaking: Entity Gaming shuts business operations in India

Recently, Entity Gaming secured second position in the ongoing BGMS 2024 tournament held by Nodwin Gaming. The team won a prize pool of Rs 15 Lakh.

Entity Gaming was associated with multiple top brands in India, such as HP, Intel, Oppo, and HyperX, among others.

TRAI cracks its whip against pesky callers, sends directives to telecom operators

All Access Providers have been directed to comply with these directives and submit regular updates on the actions taken on the 1st and 16th of every month.

The decision was taken during a meeting of the telecom regulator with the regulatory heads of all telecom service providers (TSPs).

Gan.AI launches Myna-mini, a TTS model supporting 22 Indic languages

The TTS model supports all 22 official Indic languages including English.

Gan.AI’s technology has been used by brands for personalizing video and audio campaigns, including Uber, Cadbury, Swiggy, Zomato, the San Antonio Spurs, and Mumbai Indians.

SPNI appoints Nachiket Pantvaidya for SET, promotes Ajay Bhalwankar and Tushar Shah

These appointments are pivotal for SPNI’s journey, with each leader bringing valuable expertise and fresh perspectives to their respective roles.

ZEEL raises $239 million through 10-year Foreign Currency Convertible Bonds

Zee Entertainment had said it has plans to invest these funds to enhance strategic flexibility to pursue growth opportunities in the evolving media landscape.

BigBasket expects 60% growth this festive season, eyes profitability by 2025

Vipul Parekh, Co-founder and CMO of BigBasket

The online grocery platform expects to become profitable in the next 9-12 months, it is expecting a revenue growth of 40-50 percent this year as compared to last year.

Ghatkopar hoarding case: Bombay HC finds no merit in claims of Ego Media owner, dismisses plea

The hoarding installed in Ghatkopar area collapsed due to "unexpected, unusual wind speed" and no fault can be attributed to the applicant (whose firm had installed it), advocate Khan argued.

The Court said that there was no impairment in the mandated procedure, no legal infirmity in remand orders, and no merits in the contention that his arrest was illegal.