Imran Fazal – Page 15

Government earmarks Rs 1,211 crore for publicity in 2025-26

Notably, last week, the offices of Dentsu, Omnicom, Havas, Madison, IPG, GroupM, Publicis and industry bodies AAAI, ISA, and IBDF were raided over allegations of media cartelization.

The government spent ₹1228 crores on Information and Publicity in 2023-24, with an estimated ₹1210.76 crores budgeted for 2025-26.

Regulating digital media: Parliament panel proposes unified media framework

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.

The panel on communications and information technology was led by Bharatiya Janata Party (BJP) lawmaker Nishikant Dubey.

Hero MotoCorp CEO Niranjan Gupta steps down

Gupta replaced Pawan Munjal, who then took over as the chairman and whole-time director of the board. Gupta’s tenure at the firm lasted for eight years.

Vikram Kasbekar, an industry veteran with over five decades of experience in research and development, operations, supply chain, and engineering, will oversee the transition until a new CEO is appointed.

Amul, Mondelez debut on Prasar Bharati’s OTT platform WAVES

Most original content and live streaming feature 20-second and 30-second trailers and promos for available shows. Some of the featured show promos on the platform include Battle of Bands, Yatra, and Rangoli.

For Advertising-Based Video on Demand (AVOD) and Transactional Video on Demand (TVOD) programs, the revenue-sharing model remains 65:35 for which broadcasters and content providers are praising the pubcaster.

Play Games24x7 alleges bias in Skoch rankings; Delhi HC grants injunction

The court directed the defendant to redact the name/mark of the plaintiff from the advertisement that has been put on their website and other social media platforms.

The Real Money Gaming company in its lawsuit had challenged an advertisement issued by Skoch group in a leading newspaper.

Regional content and personalisation were the game-changers: Harsha Razdan, CEO, South Asia, dentsu

A creative renaissance was another hallmark of the year, highlighted by the revitalization of Dentsu Creative Webchutney and Dentsu Creative Isobar.

Pioneering innovation, dentsu South Asia embraced change, leading with digital-first thinking to drive impactful, people-centered business solutions

OpenAI’s use of news content presents an increasing threat to press transparency: DNPA

In light of the growing issues of disinformation and deepfakes, AI models are supercharging online misinformation.

DNPA contends that companies like OpenAI have developed large language models (LLMs) by “training” on vast quantities of text, including, without a licence or permission, copyright-protected works.

Shark Tank India hits roadblock: High costs, low reach

SonyLIV has claimed that this has seen a remarkable 40% surge in Connected TV (CTV) viewership and 22% more users tuning in to watch as compared to the previous season.

Experts have criticized Sony Picture Network India’s move to limit this season of Shark Tank India only to its OTT platform.

Prasar Bharati’s WAVES vs D2M: Committee of Secretaries meet to discuss D2M tech

The MIB has strongly supported D2M, emphasizing that out of 280 million households in India, only 190 million have televisions, leaving many without access to TV.

Multiple sources close to the developments have indicated that the government remains uncertain about the revenue model of D2M broadcasting.