While the financial terms of the agreement with Financial Times were not disclosed, this latest expansion of media partnerships follows similar deals by Microsoft-backed OpenAI over the past few months.
Author: Delshad Irani
Axel Springer and Microsoft expand partnership across advertising, AI, content and Azure services
Axel Springer SE and Microsoft Corp. will leverage each other’s strengths in digital publishing and technology to accelerate growth in the era of AI.
Gillette India sales up 10 percent for March quarter; ad and sales promotions expenses hit Rs 68.99 crore
LV Vaidyanathan, Managing Director, Gillette India Ltd. shared, “We continue to deliver strong top line and share growth driven by our teams’ excellent execution of our integrated growth strategy.”
Indian creativity going global?: A 2023 Coke Brazil campaign seems to be inspired by a 2019 Swiggy activation
Coca-Cola and Ogilvy’s 2023 Magic Audios campaign for the Brazil market appeared again on social media recently, prompting Indian viewers to highlight the similarity between the Coke campaign and a Swiggy activation that was done five years ago by Dentsu Webchutney.
Global connected car sales to exceed 500 million in 2024-2030; China, USA, India to lead sales
About nine out of 10 connected cars sold in 2030 will have embedded 5G capability. China is expected to lead the connected car sales market, followed by USA, India, Japan and Germany, according to Counterpoint research.
Unilever’s productivity programme will drive focus, faster growth and reduce costs: Hein Schumacher, CEO of Unilever
In March, Unilever announced the separation of Ice Cream and the launch of a comprehensive productivity programme. These actions will drive focus, faster growth and reduce costs, said global CEO Hein Schumacher, adding that dedicated project teams are progressing the work at pace.
Snap’s DAUs increased 10 percent YoY to 422 million; Q1 2024 revenue increased to $1,195 million
Snap is also investing in its augmented reality platform: “We continue to invest in Generative AI models and automation for the creation of ML and AI Lenses, which contributed to the number of ML and AI Lenses viewed by Snapchatters increasing by more than 50% year-over-year.”
Bombay Shaving Company’s ‘opportunistic’, ‘desperate’, ‘laughable’ Dear-Prachi ad slammed by internet users
Internet users and marketing experts slam Bombay Shaving Company’s ‘Dear Prachi’ ad for its ‘desperate’ and ‘laughable’ attempt to ride on Prachi Nigam’s story of being bullied online.
HUL renames its ‘health food drinks’ category; Horlicks is now ‘functional nutritional drink’
The move comes after the Ministry of Commerce and Industry directed e-commerce websites to remove drinks and beverages like Horlicks and Bournvita from ‘health drinks’ category on their platforms.
HUL CEO Rohit Jawa: We’ve embarked on a journey of ‘Transform to Outperform’ to serve evolving aspirations of Indian consumers
HUL CEO and MD Rohit Jawa said “Our key thrusts of Growing our Core through Unmissable Brand Superiority, Market making and Premiumisation, Re-shaping our portfolio to high growth spaces and Leadership in Channels of future, backed by our distinctive capabilities will enable us to continue winning in the Indian FMCG sector.”