Author: Delshad Irani

PM Modi on RBI at 90: RBI plays a pivotal role in advancing our nation’s growth trajectory

PM Modi said, "RBI is the appropriate body for the holistic appreciation of the banking vision of Viksit Bharat.”

PM Narendra Modi released a commemorative coin to mark 90 years of Reserve Bank of India. At the opening ceremony of RBI@90, he said, “Today we have reached a point where the Indian banking system is being seen as a strong and sustainable banking system of the world.”

Mark Zuckerberg personally courts Google AI staff for Meta recruitment

Meta is also integrating AI to help businesses create ads on Facebook and Instagram, reminding customers they left an item in their cart or offering a discount for a purchase they’ve been waiting to make.

In his emails, Mark Zuckerberg stressed the significance of AI for Meta and expressed his aspiration for collaboration between the recipient and the company.

Indian liquor companies say brand extensions are legitimate endeavours, following govt directive on surrogate ads 

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

The Confederation of Indian Alcoholic Beverage Companies (CIABC) has written to the consumer affairs ministry stating that the regulatory focus on alcohol should be “on creating quality brands, encouraging responsible behaviour, and reducing health risks.”

Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

The post had the reply section segmented, with one half batting for Mamaearth and its products while the others shared similar sentiments as Aditi.

Ghazal Alagh, who is the co-founder of Honasa Consumer, maker of Mamaearth brand, and a shark from the inaugural season of Shark Tank India, recently recounted her meeting with Smriti Irani, Union Cabinet Minister for Women & Child Development and Minority Affairs, who is also an MP from the Amethi Lok Sabha constituency. Taking to… Continue reading Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

Talented, Britannia Good Day and Myntra collaborate to create a ‘Bank of Small Wins’, putting ‘money’ in 1 lakh random pockets

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.

Integral Ad Science strikes a first-to-market partnership with Snap Inc

Stating that Snap Inc is focused on accelerating and diversifying its revenue growth, the company said that Snapchat+ subscribers more than tripled year-over-year, surpassing 9 million subscribers in Q1. The number of small and medium sized advertisers on Snapchat increased 85% year-over-year.

IAS will provide Snap Inc’s advertisers with increased transparency across their Snapchat campaigns through an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.