Delshad Irani – Page 13

AI now a core component in advertising strategies, says Publicis Groupe’s Anupriya Acharya

According to Anupriya Acharya, South Asia CEO of Publicis Groupe, the work done in AI within the advertising sector has already produced some truly exciting results.

“The potential of AI is humongous,” says Acharya, emphasising that the key to harnessing this potential lies in structuring efforts around the right set of data to develop relevant solutions for real business challenges.

OMG India CEO Kartik Sharma: Brands need to embrace personalised media strategies

Sharma highlights that the focus should not merely be on reaching the maximum audience at the lowest cost but on effectiveness and impact.

The shift towards experimentation and bespoke solutions, especially in emerging areas like CTV, reflects a broader trend towards personalisation and effectiveness in media planning.

Former Adani and Paytm VP, Sanjeev Misra, joins Rukam Capital as Advisor

With over three decades of corporate experience, Misra was a key member of the leadership team at the Adani Group, serving as VP of Group Business & Renewables.

Sanjeev Misra held the position of Sr. VP and Director at Paytm, where he led B2B commerce and global exports and imports.

Infibeam Avenues to acquire majority stake in Rediff; Ajit Balakrishnan to continue as an advisor to the firm

Infibeam Avenues said that Rediff’s user base offers fertile ground for cross-selling financial products using artificial intelligence such as loans, insurance, and investment products. (Image source: X and Facebook)

The Rediff acquisition will allow the payments infrastructure firm to diversify its offerings and increase user engagement, Infibeam stated.

Varun Berry, Britannia Industries: Rural market share grew at a faster clip than Urban

Addressing rural consumption and growth, Berry emphasized on the expansion in distribution footprint and product offerings to align with regional preferences, to benefit consumption.

Varun Berry, Vice Chairman and Managing Director, Britannia Industries, said “We come out of a challenging financial year that witnessed consumption slowdown, particularly in rural India.”

Apple reports quarterly revenue of $85.8 billion; iPhone business revenue at $39.3 billion

“Today Apple is reporting a new June quarter revenue record of $85.8 billion, up 5 percent from a year ago,” said Tim Cook, Apple’s CEO.

Apple’s iPhone business accounted for about 46% of the company’s total sales during the quarter.

Beyond Squid Games: Netflix’s plans to serve super fandoms with games

will premiere a multiplayer game based on the Squid Game universe later this year timed to the launch of season two of its biggest TV series ever.

Netflix leadership updated on the streamer’s three year-old gaming initiative and user engagement on games, and its ability to scale its gaming efforts.

Blinkit’s Albinder Dhindsa: Some players have been spending more on marketing, subsidies

Blinkit's GOV grew 130% year-on-year to Rs 4,923 crore in the June quarter, while operating loss decreased to Rs 3 crore.

Blinkit aims to hit 2,000 dark stores by the end of 2026 from 639 at the end of the June quarter.

Zomato unveils District, new app consolidating its going-out business

Goyal said building a one stop destination app for going-out could be a game changer

Zomato CEO Deepinder Goyal in a letter to shareholders, said, “Today, Zomato and Blinkit are our two large consumer businesses and both of them serve customers’ needs at home. However, we also have one of India’s largest ‘going-out’ businesses.”

Lulu Raghavan elevated to president for Landor APAC

In the new role, Lulu Raghavan will remain based in Mumbai and report to Christian Schroeder, Global President of Landor.