Author: Akanksha Nagar

Is India’s DPDP Act a Blueprint for Global Data Protection Standards?

Unlike the GDPR’s stringent restrictions, the DPDP Act offers flexibility by allowing the government to designate specific countries or territories as permissible for data transfers. This approach recognizes the geopolitical realities of data management while safeguarding national interests, says Piyush Mehta, Founder and CEO of Data Dynamics.

Drawing parallels with GDPR, Piyush Mehta, Founder and CEO of Data Dynamics, talks about how the Digital Personal Data Protection (DPDP) Act, once implemented, can soon become a global model, influencing the evolution of data protection standards in other jurisdictions.

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Categorized as Digital Tagged

General entertainment channels’ ad volume dip 6% in H1 2024

During January-June 2024, a total of more than 3,300 brands were present on TV and 5 out of the top 10 brands were from Reckitt and 4 were from HUL, according to TAM data.

During H1 of both 2023 and 2024, Hindi GEC has been the leading genre for advertising with a 24% share of ad volumes, reveals TAM report.

Indian broadcasters’ Himalayan challenge in Nepal

Experts urge Nepal to take decisive steps to curb malpractices and ensure the fair payment of subscription fees to foreign broadcasters. (Image: pritush-munankarmi via Unsplash)

Indian broadcasters discontinued their feed as they were not being paid for their services by the channel distributors in Nepal for almost two years.

Excl: Photos from NP Singh’s last day in SPNI office

During his farewell speech, emotionally charged Singh bowed down to thank his colleagues at SPNI and said, “My 25-year journey has been incredible."

August 23, 2024, marks the end of NP Singh’s 25-year-long stint at Sony Network Pictures India.

Sony channels back on Tata Play’s DTH after 20 days of blackout

On August 1, Tata Play started removing the SPNI channels from the subscription plans of about 10 million users and had then said it would continue to undertake this process over the next few days and accordingly plans to adjust monthly charges.

Having resolved their difference, Sony Pictures Networks India’s channels have returned to Tata Play’s packages. On August 1, Tata Play started removing SPNI channels citing low viewership.

Broadcasters’ resistance casts shadow on ISEC’s prospects for this year

While the ISA-backed ISEC gives more granular data to advertisers which can help them enhance ROI on ad spends, broadcasters fear the big pendulum shift will reveal ‘true’ TRP numbers.

Indian Socio-Economic Classification System (ISEC) rollout is stalled as broadcasters fail to reach a consensus; experts caution advertisers to take note. As broadcasters find testing results unsatisfactory, consultations are underway.

Govt to create universities, facilities for media and entertainment creators: Ashwini Vaishnaw

The draft rules, open for public comment until February 18, aim to strike a balance between industry needs and user privacy rights. They arrive as India's tech sector, one of the world's largest, has been anxiously awaiting guidance on compliance requirements.

To further develop creators’ economy, Minister of Information and Broadcasting (I&B), Ashwini Vaishnaw said that the government is focused on creating world-class talent development programs and infrastructure.

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Spotify India, Amplified Intelligence collaborate to measure consumer attention across advertising

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

The collaboration between Spotify India and Amplified Intelligence provides insight into how effective brand advertising is on the streaming platform for both audio and video campaigns.