Akanksha Nagar – Page 22

BSE, NSE approves Balaji Telefilms merger scheme; NCLT approval awaits

Firefly’s contribution to Airtel’s turnover and net worth in fiscal 2024 stood at 0.0065% and 0.0007%, respectively. Firefly contributed Rs 5.5 crore to Vodafone's losses in FY24 but had no contribution to its net worth.

Balaji Telefilms will approach the National Company Law Tribunal to approve its Scheme of Arrangement between Alt Digital Media Entertainment, Marinating Films, and Balaji Telefilms.

Co-existential Crisis: CTV to surpass pay TV subscribers base of 60 mn in 2025

BrandPulse report underscores the need for dynamic and engaging content that can quickly capture and hold audience attention.

Pay TV advertising is likely to grow only between 2-3% in CY25. Experts suggest the industry to adapt and innovate, address the growing demand for flexibility, personalisation, and convenience.

ZEEL’s CTPO Shiva Chinnasamy takes over ZEE5 CBO Manish Kalra’s responsibilities

Prior to ZEEL, Chinnasamy held positions with global companies such as Rippling, Google, Amazon, Tesco, and Verizon Labs.

In December 2024, Manish Kalra moved on from his role of Chief Business Officer for Global Markets at ZEE5.

MeitY to discuss AI-related issues with Parliamentary Committee on January 9

IT Agreement carries a significant impact, particularly regarding trade in IT products, digital industrial policy, and the need for flexibility in applying tariffs to regulate imports.

There will be a sitting of the standing committee on ‘Communications and Information Technology’ to discuss the impact of emergence of AI and related issues. MeitY reportedly is in process to draft an AI law.

MIB budget cut by Rs 675 crore in Union Budget ’24, reveals Parliamentary committee report

The parliamentary committee on 'Communications and Information Technology', chaired by Nishikant Dubey, is scheduled to meet on February 13.

The parliamentary standing committee report on ‘communication and IT’ revealed that the Ministry of I&B had proposed a budgetary expenditure worth Rs 5017.64 crore for FY25 in the last Union Budget, but was allocated Rs 4342 crore.

Doordarshan Network viewership declined to 656.4 mn in 2024; faces acute shortage of staff

At Doordarshan, number of vacant posts has increased from 12420 (in 2023) to 13708 (in 2024).

Latest parliamentary standing committee report revealed Ministry of Information & Broadcasting’s plan to work on program expansion and revenue sharing model to boost viewership of DD channels.

2025 – The Year Of…: Understanding interaction between artist and AI, says Aditya Kanthy of Omnicom Advertising Group

"While AI has made it easier for us to do so many things, it is important to remember that technology is not a replacement for human insight," says Aditya Kanthy of Omnicom Advertising Group.

In 2024, the Omnicom Advertising Group made inroads into emerging categories like EV, healthcare, q-commerce, fintech and gaming.

MIB working on rules to regulate online ads, influencer marketing

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.

In response to the parliamentary standing committee, the Ministry of Information and Broadcasting has shared that it is working on formulating rules to regulate online advertisements, including influencer marketing.

2025 – The Year Of.. : Advocating for regulatory changes in private radio industry, says Nisha Narayanan of Red FM

"Regional and cultural narratives are resonating deeply with audiences, and 2025 will demand an even sharper focus on capturing these stories authentically," says Nisha Narayanan, COO & Director, Red FM & Magic FM.

Looking forward to 2025, Narayanan, COO & Director, Red FM & Magic FM, shares major plans for the company and trends that will change the course of the radio industry.