Author: Akanksha Nagar

Celebrity-led brands in WROGN; faced with lackluster growth, consumer fatigue

While Kay Beauty and HRX have managed to carve out a niche due to their clear brand identity, product quality, and alignment with their celebrity’s personal image, brands like WROGN and Being Human by Salman Khan, have struggled despite initial buzz mostly due to over-saturation, say experts.

It has become table stakes for Bollywood stars to have their own beauty or clothing brand—but audiences are not all impressed at these out of the box-office releases. Lack of authenticity or an overdose? Storyboard18 finds out.

We strive to be globally knowledgeable while being locally relevant: Gianmauro Vella of PepsiCo

Since the creation of PepsiCo’s Greater China Design team in 2014, led by Gianmauro Vella, the PepsiCo APAC and AMESA design team has been recognised with more than 500 design awards, globally.

While artificial intelligence, by all means, is a beautiful tool that is helping PepsiCo accelerate brainstorming of ideas and enhancing productivity at a global level, it is not yet a proven tech to save costs, shares its Head of Design – APAC and AMESA, Gianmauro Vella. He talks about the growing role of design in driving a brand’s purpose and PepsiCo’s glocal approach in design.

At 88% of ad impressions, programmatic most popular method for promoting ads on digital

The TAM-AdEx report claimed that digital medium witnessed an increase in ad impressions by 8% in the first half of 2024 as compared to the same period in 2022. Also, H1 2024 saw a notable 3% increase compared to the same period in 2023.

In terms of applications, YouTube witnessed the highest number of digital ad impressions at 38% in the first half of 2024, according to the TAM AdEx report.

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Categorized as Digital Tagged

TRAI puts OTT comms app regulation on backburner; prioritises Satcom spectrum framework

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

Telecom Regulatory Authority of India (TRAI) Chairman Anil Kumar Lahoti said it will expedite the process for satellite spectrum pricing before taking up the issue of regulation for over-the-top (OTT) apps like WhatsApp, Telegram, and Google Meet.

Industry endorses withdrawal of draft Digital Competition Bill

Experts argue that the timelines (under draft DPDP rules) appear very difficult to comply with.

Within six months of release, the Digital Competition Bill draft is likely to be scrapped, with concerns raised over its proposed ex-ante regulatory framework, vagueness and potential impact on MSMEs.

Jio, Airtel, Vi urge Telecom Minister Scindia to regulate Google, WhatsApp

Minister Scindia said that regulating OTTs comes under the domain of the Ministry of I&B.(Image source: News18)

Telecom Minister Jyotiraditya Scindia met senior officials of telcos including Bharti Airtel , Reliance Jio and Vodafone-Idea to discuss adjusted gross revenue (AGR) and urged telcos to take up service quality and curb pesky calls on priority.

Prasar Bharati opposes allotment of broadcasting spectrum to telcos

According to the revised e-auction methodology (by Prasar Bharati) for allotment of slots on DD Free Dish Platform 2025, the e-auction process for MPEG-4 slots will be held bucket-wise, one slot at a time.

The pubcaster has opposed that the broadcasting spectrum in the sub-600 MHz band to be allocated to telecom services.

FDI in Information & Broadcasting sector drops 31% in Q1 FY25

The newly elected President, Kevin Vaz, remarked, “It is an honour to take on this responsibility at such a transformative time for the media and entertainment sector. India’s appetite for content is unmatched, making it a unique market where all forms of media continue to grow, while Indian content increasingly gains international recognition furthering India’s soft power globally."

The I&B sector attracted foreign direct investment worth Rs 3,374 crore in the first quarter of the current fiscal, according to the Department for Promotion of Industry and Internal Trade (DPIIT).

Prasar Bharati invites programme proposals for upcoming OTT by October 20

According to the revised e-auction methodology (by Prasar Bharati) for allotment of slots on DD Free Dish Platform 2025, the e-auction process for MPEG-4 slots will be held bucket-wise, one slot at a time.

Prasar Bharati has invited programme proposals for sourcing already produced programmes on license fee/royalty by the pubcaster for its digital and linear platforms.