Author: Akanksha Nagar

Poster Wars: BJP, AAP outdoor ad spends cross Rs 150 crore ahead of Delhi elections

Upcoming Delhi election has brought back intense competition in the OOH space, with both parties- AAP & BJP securing back-to-back sites, resulting in a fierce battle for share of voice.

Delhi elections are scheduled for February, and key parties- BJP, AAP and Congress are pulling out all the stops to win over voters. While collective outdoor ad spend is likely to touch Rs 150 crore, digital would also see Rs 100 crore of allocation, as per industry sources.

Liquor cos to approach FSSAI for separate standard for Indian single malt whisky

Last month, the Food Safety and Standards Authority of India (FSSAI) directed all States and Union Territories (UTs) to step up surveillance on Dairy Analogues as a measure to prevent food adulteration and mislabelling.

Indian liquor makers are seeking a separate standard for Indian single malt whisky from the FSSAI as these whiskies gain international recognition, according to a media report.

Motilal Oswal invests Rs 100 cr in seafood startup Captain Fresh

Founded in 2019 by Utham Gowda, Captain Fresh recently raised $7 million from British International Investment to expand its business.

Motilal Oswal Wealth Limited has invested Rs 100 crore in the Bengaluru-based B2B seafood startup Captain Fresh- which has appointed Axis Capital and Bank of America as bankers for its forthcoming IPO.

RBI sets up 8-member panel on ethical use of AI

The panel (set up by RBI) is expected to submit its report within six months of its first meeting.(Image source: Moneycontrol)

The committee by the Reserve Bank of India will establish a governance framework to guide ethical AI adoption across financial institutions including banks, non-banking financial companies, fintechs, and payment system operators.

Prasar Bharati’s OTT ‘WAVES’ crosses one million downloads

Most original content and live streaming feature 20-second and 30-second trailers and promos for available shows. Some of the featured show promos on the platform include Battle of Bands, Yatra, and Rangoli.

Launched on November 20 at the 55th International Film Festival of India (IFFI), the pubcaster’s family-friendly OTT platform ‘WAVES’ has crossed more than 1 million downloads.

Delhi HC grants injunction in favour of Unisys against rogue websites streaming content

The plea claims that Swiggy and Zepto have denied visually disabled users access to essential services such as food delivery and grocery shopping, effectively violating their fundamental rights under the Constitution of India.

A suit was filed in the Court seeking a permanent injunction to restrain various websites from engaging in piracy of works of Unisys Infosolutions.