Aashrey Baliga – Page 25

Mamaearth’s Ghazal Alagh takes a subtle dig at growing Korean skincare trend among Indians

The post had the reply section segmented, with one half batting for Mamaearth and its products while the others shared similar sentiments as Aditi.

Honosa Consumer’s Ghazal Alagh believes that relying solely on the “K-Beauty” trend might not be the best approach, especially for Indians.

WPP CEO Mark Read targeted in deepfake scam

In an email sent by Read internally, he said the scam was unsuccessful and that everyone needs to be more vigilant to the techniques that go beyond emails to take advantage of virtual meetings, AI and deepfakes.

Scammers as part of the elaborate ploy, created a WhatsApp account with an image of Read. The account was used to create a Microsoft Teams meeting involving what appeared to be Read and another senior WPP executive.

Mother’s Day: Brands celebrating motherhood

Stills from the ads.

let’s take a look at some heartwarming campaigns by brands that are celebrating motherhood through their advertisements. Mothermsdfje

Bandhan Life Insurance launches ‘Maa Ki Udaan, Bandhan Se’ campaign ahead of Mother’s Day

Still from the ad.

The digital film has been conceptualised by Havas CX India and will be distributed across various online platforms, including social media channels.

Buffalo Soldiers appoints Niladri Datta as senior advisor- business and growth

Buffalo Soldiers’ is a sector-agnostic agency, with B2C, B2B and Sports verticals and Datta’s role is said to involve guiding the agency through new challenges and identifying growth opportunities.

Datta, the former LG India CMO & Business Head of washing machine division is expected to lead the business growth functionalities

India smartphone market grows 8 percent in Q1, premium segment captures 20 percent share of volume

(Image source: Unsplash)

According to a Counterpoint report, the domestic market witnessed a significant shift towards the premium segment in Q1 with 5G smartphone shipments capturing d highest-ever share of 71 percent.

Boldfit unveils new logo

The new logo has bold typography and a refreshed colour palette and pays homage to the brand’s ‘yoga’ beginnings.

The new logo is more than just a change in aesthetic; it represents Boldfit’s dedication to inspiring and empowering individuals on their fitness journey.

Fintech brands struggle for male viewer’s attention during IPL 2024: Report

From strategic storytelling to surging CTV rates, marketers are fine-tuning their approach to win consumer attention. (Image source: @IPL)

Consumer-centric giants like Dream11, Tata Group, Jio, My11 Circle, Pepsi, and CEAT soar high in the league of brand recall.

E-commerce spend grows to $331.6 billion, as consumers trade down to cheaper goods online: Adobe

Between 2021 and 2023, 984 internal firms registered to operate in India

The growth has been supported by stable spend in discretionary categories including electronics and apparel, along with a continued surge in grocery shopping online. Adobe expects the first half of 2024 to drive over $500 billion in spend online, representing 6.8 percent YoY growth.

OpenAI likely to announce its Google search competitor on May 13

GPT-4o offers enhanced performance in around 50 languages as well.

As per reports, OpenAI’s search product will compete not just with Google but with Perplexity, an AI search startup as well.