Author: Aashrey Baliga

The Indian Garage Co launches ‘Be Your Own Sky’ with brand ambassador Suryakumar Yadav

Suryakumar Yadav made a debut in a rap star persona, captivating audiences as he danced to a beat, showcasing the streetwear collection by TIGC.

The campaign is amplified by the  #NeverGivesUpChallenge and in a touching gesture, SKY nominated his wife, Devisha Shetty, as his source of inspiration, who relentlessly pushes him to be better.

MediBuddy’s Mother’s Day campaign #MaaKiSehat celebrates moms as eternal caregivers

By offering convenient access to doctors through its platform, MediBuddy allows mothers to become their own healthcare advocates, ensuring they receive the same level of care and attention they so generously provide to their families.

The campaign urges viewers to actively participate in their mothers’ well-being by encouraging them to seek medical advice whenever needed.

Sony Entertainment Talent Ventures India and Natekar Sports and Gaming announce ‘World Pickleball League’

The inaugural global pickleball league will consist of six franchises, each featuring 6 to 8 players, comprising a mix of leading international players from all over the world and Indian talent.

NSG will look to invest over $10 million over the next 3-5 years in India and the APAC countries. The league is poised to also propel pickleball into the international spotlight, offering a compelling fusion of sports, fun and entertainment that will captivate players, brands, and fans alike, worldwide.

GT Force makes strategic comeback, eyes pan India expansion with special attention to eastern region

GT Force’s EV plant in Manesar has a daily capacity of 250 units. The plant specializes in lithium batteries, ensuring reliability and innovation at every stage of production.

The brand has collectively sold 4 scooter models up until now, totalling 20K units, including the GT Soul, GT One, GT Soul Vegas, GT Drive Pro, GT Prime Plus, and GT Flying. 

Arré Studios appoints Namit Sharma as CEO

He had early stints at Sony Entertainment Television and Yash Raj Films and went in to hold leadership positions at Wizcraft Entertainment, Zee Network and Reliance Industries. (Image sourced via LinkedIn)

Sharma previously worked at Dreamers & Doers and its CEO.

Reliance-Disney merger likely to close by first half of 2025

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

The merger of Star India with Reliance Industries is expected to be closed by the first half of 2025, The Walt Disney Company said in a regulatory filing.

Adobe launches Acrobat AI assistant for enterprise customers

The Ministry stated that through the Global IndiaAI Summit 2024, India aspires to establish itself as a global leader in AI innovation, ensuring that AI benefits are accessible to all and contribute to the nation's socio-economic development. (Representative image by Possessed Photography via Unsplash)

Acrobat AI Assistant features are now available through an add-on subscription to all Reader and Acrobat enterprise and individual customers across desktop, web and mobile.

Patanjali misleading ad fiasco: Are celebrity endorsements about to get real?

The Supreme Court on May 7 said that celebrities and social media influencers are equally responsible and liable if found endorsing products or services in misleading advertisements.

The recent controversy surrounding Patanjali’s misleading advertisements has brought renewed attention to the stricter laws governing celebrity endorsements in India.