Aashrey Baliga – Page 24

Patanjali misleading ads case: SC reserves order in contempt plea

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

Ramdev and Balakrishna asked the SC for time to file affidavit regarding steps taken to recall advertisement for medicines for which the company’s license was revoked. The SC granted them a period of three weeks.

Carat wins television media mandate for Waaree Energies Limited

Carat aims to enhance the brand's visibility across diverse media channels through its data-driven capabilities.

As per the mandate, Carat will oversee the brand’s television media across India exclusively. They will also support in strategizing and planning other traditional media and buying for print, radio, and digital.

OpenAI announces new flagship Gen-AI model GPT-4o

GPT-4o offers enhanced performance in around 50 languages as well.

GPT-4o will roll out “iteratively” across the company’s developer and consumer facing products in the next few weeks.

Eknath Shinde directs BMC to audit and remove dangerous hoardings in Mumbai

Shinde has promised Rs. 5 lakh to the families of each deceased victim and also free treatment to all the injured provided by the government. (Image sourced via News18)

The CM has instructed the Mumbai Municipal Corporation to audit and remove all unauthorised and dangerous hoardings as soon as possible.

Mumbai “illegal hoarding” collapse; BMC to take legal action against ad agencies

While the hoarding collapse might not be a typical natural disaster, the immediate response and relief measures outlined in the DMA can still be triggered.

The BMC said that it will file an FIR against the Central Railways as well as the advertising agencies responsible for the illegal hoarding, under the provisions of Disaster Management Act.

Cannes Lions announces Unilever as ‘Creative Marketer of the Year’

Previously, as stated in a media report, these brands were managed by Interpublic Group of Companies, Omnicom Group, and Brandtech Group's Oliver in various regions.

Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions.

Motorola launches ‘Sound of Perfection’ IP starring five Indian musicians

The album is a blend of various genres of music such as folk, rap, and fusion which highlights the essence of India's cultural diversity and a harmonious blend of tradition and modernity.

The IP brought together five popular music artists from across the country to create five distinct tracks in five different languages, culminating into a final fusion track “Haq Se” bringing all the artists together to deliver a musical experience for the audience.

Dentsu India and Ripplr enter strategic partnership

Dentsu's expertise lies in providing strategy, growth solutions, and execution for consumer-facing business operations while Ripplr will concentrate on delivering strategy and execution, encompassing technology and fulfilment, for full-funnel distribution and logistics.

The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions.

Government ramps up crackdown on disguised betting ads targeting cricket and elections

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

This crackdown is focused on the government’s commitment to protecting consumers from illegal activities disguised as entertainment.