Aashrey Baliga – Page 20

Is Ajmera Group the brand behind the tragic ad hoarding collapse in Mumbai?

The stakeholders have also asked the BMC to allow video OOH ads and have raised objections on the decision to not allow such hoardings.

The real estate company had rented the space for five days in April 2023

Menaka Menon takes charge as president and managing partner – growth and strategy of DDB Mudra South

Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.

Ranji Cherian who ran and scaled the south office for over 16 years will now lead Client Excellence at the group.

CEAT unveils transformed TATA IPL strategic timeout board aligning with new campaign

The first advertisement which is live on TV and social media features Brinda Sharma, a prominent travel influencer.

The new strategy positions CEAT as the ideal companion for exploration. This approach aligns with the shift being witnessed towards all-terrain vehicles and high-performance off-road bikes, as well as the growing interest in travel and discovery.

ONDC and WinZO collaborate to boost digital commerce in India

WinZO claims its commercial contracts were interfered with due to Zupee's undue access to confidential information

This collaboration will leverage WinZO’s extensive user base of over 175 million users, primarily accessing the internet in vernacular languages.

BARC appoints Dr Bikramjit Chaudhuri as its new chief of measurement science and analytics

Bikram is currently associated with the Datamatics Group of Companies as the Global Head of Data Science and Advanced Analytics, since 2016.

He will succeed Dr Derrick Gray, a veteran audience measurement and advanced analytics executive, who has been a member of BARC India for six years.

Author Amitav Ghosh’s forewarning about Mumbai billboards comes to light post recent billboard tragedy

Post the incident on Monday, Ghosh took to X addressing the urgency of mitigating such risks. "The recent storm was nowhere near as damaging as a major cyclone would be. Mumbai really needs to cut back drastically on billboards,” he said.

Ghosh is known for his fiction and non fiction works highlighting environmental issues. In his book ‘The Great Derangement: Climate Change and the Unthinkable’, he had forewarned about Mumbai billboards becoming “deadly projectiles” during cyclones.

ChatGPT gets access to Reddit content; OpenAI and Reddit announce partnership

OpenAI will become a Reddit advertising partner. (Representative image via Unsplash and X)

This partnership will enable Reddit to bring new AI-powered features to redditors and mods. Reddit will be building on OpenAI’s platform of AI models to bring its powerful vision to life.

Viacom18 – Star India deal: NCLT admits merger scheme

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

The merger will result in cost reduction due to synergies, thus creating value for shareholders of Viacom18, RIL group and Disney group, said the order.