Aashrey Baliga – Page 21

Google introduces new security features like Theft Detection Lock for Android

In India, the referee owns the game and the ad market runs through a single gatekeeper - Google.

To help keep your device and your data safe before, during and after a theft attempt, Google is introducing a new suite of advanced theft protection features. These features will be rolling out through Google Play services updates later this year to the billions of devices running Android 10+, with some features available in Android 15.

YouTube to use Google AI to place non-skippable ads into CTVs

This update builds on YouTube’s existing policy prohibiting links to external sites that violate its rules, including unapproved gambling websites.

To ensure that a brand can show up in the right moments on the big screen to connect with engaged viewers, YouTube shared that Google AI-powered video campaigns are now being optimized for connected TV.

YouTube offers a new creator takeover ad format

'YouTube Select Creator Takeovers’ gives advertisers a new way to tap into top creators, drive interactivity on TV screens, and connect with viewers in the living room, YouTube said.

Through ‘YouTube Select Creator Takeovers’, brands will be able to own 100 percent share of voice on top creators’ channels, the platform said. In other words, advertisers will be able to buy out the inventory on channels representing top 1 percent of content on the platform.

Over thousand illegal hoardings in Pune await action to be taken down

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

Since the administration has no knowledge on their structural stability, they pose a risk on the lives of the citizens.

Mumbai billboard collapse: Delhi’s municipal corporation orders audit of structural safety of outdoor ads

The stakeholders have also asked the BMC to allow video OOH ads and have raised objections on the decision to not allow such hoardings.

Additionally, Mumbai’s Central Railway authorities have asked its five divisions to conduct audits as well of similar structures in their respective zones.

Mumbai hoarding collapse: BMC issues notice to railway authorities; Hoardings above 40×40 size to be removed

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

The BMC said in a release issued on May 15, that the notices have been sent to the authorities for the removal of hoardings above 40 x 40 feet size, under Section 30 (2) (V) of the Disaster Management Act, 2005.

The should be just one agency for TV Ratings: IBDF opposes multiple measurement bodies

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

In a previous communication to TRAI dated April 30th, the organization reiterated their opposition to multiple TV audience measurement agencies emphasizing on the effectiveness of the existing BARC system.

In-house content team brings user empathy: Paarth Dhar of Angel One

Paarth Dhar, VP - New Growth Opportunities at Angel One.

The VP – New Growth Opportunities at Angel One, Paarth Dhar, speaks exclusively to Storyboard18, about the company’s newly launched digital-first brand ‘Fin One’ for enhancing financial literacy and its upcoming content offerings.

“Strongman monopoly promoting illegal hoarding, sub-standard installations”: Vikram Bhalla of Vivify Asia

Vikram Bhalla, Founder and Director, Vivify Asia.

Founder and Director of Vivify Asia, Bhalla, talks about the tragic illegal hoarding incident that took place in Mumbai, on May 13. He shares how such threats can be addressed by ensuring media is handled by professionally trained teams and not labour hired by a strongman