Author: Aashrey Baliga

MRF ends partnership with ICC ahead of T20 World Cup; Other premium partners reconsider sponsorship

There has been no formal announcement of a new global sponsor from the ICC. A decision is likely to be made on the same at the end of the T20 World Cup.

Excluding DP World and Aramco who are yet to express concerns regarding the ongoing partnership with the ICC, most of the other sponsors are figuring out their returns on the investment or working on an exit strategy.

Various civic bodies spur into action to ensure safety of ad hoardings

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

After the Mumbai hoarding collapse incident that claimed 17 lives and left 75 others injured on May 13, civic bodies in cities including Delhi, Chennai, Pune, Kolhapur, and Navi Mumbai have taken significant steps.

Bombay High Court dismissed plea against Amitabh Bachchan, Shah Rukh Khan in surrogate advertising case

The court warned the petitioner Yash Foundation, an NGO and asked them to be careful in filing such a petition in the future, else be prepared to face consequences. (Images sourced via Forbes India)

The petitioner had approached the court without doing proper research and the petition itself was improperly filed, said a bench of Chief Justice Devendra Kumar Upadhyaya and Justice Arif S Doctor.

Three prominent Indian ministries to regulate misleading digital ads; plan to create taskforce: Report

The taskforce is expected to be operational by June, the Mint report stated.

Three high-profile ministries that oversee different aspects of social media advertising, reportedly, are joining hands to create a taskforce that can comprehensively crackdown on misleading ads and fraudulent schemes promoted on digital platforms. The taskforce is expected to be operational by June.

Greater Chennai Corporation removes 460 unauthorised hoardings

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

So far, 460 unauthorised hoardings have been removed. Out of this, 250 have been removed along with their structures as their height crossed the 30 feet limit.