Tag: Trending

Bombay Shaving Company’s ‘opportunistic’, ‘desperate’, ‘laughable’ Dear-Prachi ad slammed by internet users

While moment marketing seems very exciting for advertisers, Manisha Kapoor, CEO and secretary-general, highlighted that they often slip up because in their hurry to launch their ad to ride the wave, there is very little diligence. The usual protocols of approvals within an organisation may be overlooked in a race against time. “It may also be the case that companies who indulge in mindless moment marketing do not have enough checks and balances in their creative development or approval process,” she added.

Internet users and marketing experts slam Bombay Shaving Company’s ‘Dear Prachi’ ad for its ‘desperate’ and ‘laughable’ attempt to ride on Prachi Nigam’s story of being bullied online.

Virat Kohli: A brief history of controversies and confrontations

As Virat Kohli continues to etch his name in the annals of cricketing history, his journey serves as a reminder of the complexities of success.

Virat Kohli’s is a story of controversy and confrontation, a narrative that has shaped his journey to greatness. Whether it’s his heated exchanges with fellow cricketers or his outspoken nature off the field, controversies are no stranger to him.

Protium launches #LetsGetFinanciallyLiterate campaign during financial literacy month

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Protium aims to demystify the complexities of lending processes and foster informed decision-making within the MSME community.

60 percent consumers cancel and resubscribe to services basis availability of desirable content: Report

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

As per the Accenture report, 47 percent of consumers canceled more subscriptions in 2023 vs. 2022. 73 percent discontinued at least one service and 52 percent cancelled two or more times.

Tesla layoffs: Elon Musk is laying off 10 percent of Tesla’s workforce

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

Tesla CEO Elon Musk is cutting 10 percent of the company’s workforce. Musk said it needs to be ‘lean, innovative and hungry’, in a memo sent to employees.

K-food to turn mainstream; renewed appeal of ghee: Godrej Food Trends Report 2024

From regional custodians to food entrepreneurs, chefs, bartenders and brewers, women will finally get due recognition for their contribution to shaping Indian gastronomy.

According to the report, Korean culture has been garnering a cult following, with its bold flavours and diverse dishes. Korean restaurants will see significant traction, with concepts like teppanyaki, robata, and ramen becoming increasingly prevalent.

PM Narendra Modi meets India’s top gamers

The Prime Minister even tried his hand at a few games including mobile games, PC, console games and VR.

The PM met a total of 7 gamers/gaming creators including Animesh Agrawal, Naman Mathur, Mithilesh Patankar, Payal Dhare, Tirth Mehta, Ganesh Gangadhar, and Anshu Bisht.

Sony Pictures Networks India and Formula E announce three-year media partnership

Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, said "Formula E enjoys a loyal following among motorsports fans in India and we expect it to grow further with the inclusion of rising star, Jehan Daruvala. Formula E is the future of motorsports racing in the world and we are confident that the strong Indian connection is bound to ensure more love from sports enthusiasts in India.”

SPNI will broadcast all races of the Championship’s tenth season on Sony Sports Network channels on television. Fans will be able to stream all practice sessions live, as well as qualifying and races this season, on SPNI’s OTT platform, Sony LIV.