Tag: Power of Purpose

Purpose articulates the why of your existence, says Infosys Global CMO

In addition to technological advancements, Sumit Virmani touched on the increasing importance of purpose-driven marketing. He acknowledged the debate around "purpose versus performance" but dismissed it as a false dichotomy. According to Virmani, the real challenge for marketers lies in integrating both purpose and performance into their strategies.

Sumit Virmani, Executive Vice President and Global Chief Marketing Officer at Infosys, on the power of Purpose, the advance of AI and the biggest disruptions reshaping how businesses and brands are built.

PepsiCo India brings together employees and partners for the Plog Run

This year PepsiCo India collaborated with the Department of Posts to release a set of customized stamps. These stamps, featuring a woman farmer, symbolize the crucial contributions of women in agriculture and PepsiCo’s ongoing efforts to foster a more inclusive and sustainable farming ecosystem.

Plog Run is PepsiCo India’s flagship annual event aimed at promoting environmental stewardship and building a circular economy for plastic.

Modern consumers demand authenticity and relatability in brand messaging, says HUL’s Harman Dhillon

Dhillon highlights that modern consumers are increasingly drawn to brands that resonate with their personal beliefs and values.

Through initiatives like “Mothermonials,” Dhillon believes that Dove is not just selling products but also playing a vital role in challenging societal norms and fostering a more inclusive and positive perception of beauty.

75 percent experts believe that people will increasingly adopt a climatarian diet: Godrej Report

The panel expects a strong demand for sustainable, eco-friendly packaging. With 71% of experts emphasizing this trend, it’s clear that consumers are becoming more environmentally conscious.(Representative Image: Ananthu Ganesh via Unsplash)

Crafted with insights from over 190 hought leaders—including celebrity chefs, influential bloggers, and dedicated nutritionists—the report highlights the trends in sustainable food practices.

Indian startups adopting sustainability; turning recycled plastic and botanical waste into trendy goods

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

Indian startups are redefining fashion with eco-friendly fabrics crafted from recycled plastic and banana stems, revolutionising sustainability in style.

Purpose: The cornerstone of timeless brands

Patagonia, the outdoor recreation clothing brand, is committed to “saving our home planet”. They see their reason grow more relevant as the climate crisis deepens. They donate time, services and at least 1 percent of sales to help hundreds of grassroots organizations remain vigilant, appreciate and protect natural life and resources that face the threat of extinction, writes Infosys' Sumit Virmani. (Representative Image: Unsplash)

In an exclusive column for Storyboard18, Sumit Virmani, global CMO of Infosys, writes, the moment a brand is born, the pressure for it to stay relevant is also born. Timeless brands never stop changing with changing times, and yet remain unchangingly recognizable and comfortingly familiar at the same time.

Sustainability at heart and purpose defines the path: Diageo India’s Hina Nagarajan

She also shared that living her purpose has defined the way she brings her best self to work. This is a formula for success she said. It’s how you deliver a win-win situation.

Hina Nagarajan, MD and CEO, Diageo India took to the stage to define to the audience what purpose means for a brand and how defining and building on that purpose will tremendously help shape not just their own brand by brand India as well.

53 percent CMOs in India state that sustainability is an essential component of their brand: GfK

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

The latest global GfK report shows that 34 per cent of marketing leaders in India see sustainability as integral to their business operations, though it may not be as central to their marketing efforts.

ITC’s water conservation initiative aims to ensure water for all

Adopting the Water Sustainability Score acts as a commitment from organisations to bring transparency and accountability in their efficient use of water (Representative Image: Luis Tosta via Unsplash)

ITC has adopted a three-pronged Water Conservation Approach by focusing on water efficiency in its operations, community-based water stewardship programme enabling supply augmentation and water demand management.