Power of Purpose – Page 3

53 percent CMOs in India state that sustainability is an essential component of their brand: GfK

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

The latest global GfK report shows that 34 per cent of marketing leaders in India see sustainability as integral to their business operations, though it may not be as central to their marketing efforts.

ITC’s water conservation initiative aims to ensure water for all

Adopting the Water Sustainability Score acts as a commitment from organisations to bring transparency and accountability in their efficient use of water (Representative Image: Luis Tosta via Unsplash)

ITC has adopted a three-pronged Water Conservation Approach by focusing on water efficiency in its operations, community-based water stewardship programme enabling supply augmentation and water demand management.

For a believer no proof is necessary, for a non-believer no proof is enough: ITC’s Sameer Satpathy

Sameer Satpathy, CEO - personal care, ITC

In an interview with Storyboard18’s editor Delshad Irani, Sameer Satpathy, CEO – personal care, ITC, talks about building brands with a purpose.