Tag: Media

Tourists are turning away from the US. Here’s why

The latest forecast from Tourism Economics predicts that foreign traveler arrivals will decline by 5.1 percent in 2025, marking a sharp contrast to the earlier projection of an 8.8 percent increase. (Image: Unsplash)

Foreign visitor arrivals to the US are expected to decline in 2025, as President Trump’s controversial policies, rising tariffs, and a stronger dollar drive a wedge between the country and international travellers.

Reddit becomes a big draw for brands, cornering 10% of digital ad spends

With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and MyMuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and Mymuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)

An increasing number of brands are directing their advertising budgets to Reddit to reach its highly engaged user base. However, experts caution that Reddit users’ strong preference for anonymity often leads to boundary-pushing discussions, posing potential risks to brand reputation.

CCI to issue notices to India’s top advertisers over media transactions

The Competition Commission of India (CCI) has investigated 35 cartel cases in the last five years, minister of finance and corporate affairs Nirmala Sitharaman told the Lok Sabha on Monday.

As the CCI investigation unfolds, industry stakeholders are closely monitoring the potential ramifications for both traditional media agencies and digital advertising players.

Corporate Affairs Ministry: CCI probes 49 Cases, 31 reports filed, 18 under investigations

After reviewing the feedback and terms of the proposal, the CCI acknowledged Google’s commitment to major structural changes under its newly introduced “New India Agreement.”

On February 20, 2024, the CCI (Lesser Penalty) Regulations, 2024, were notified, replacing the 2009 regulations. The LPP framework aims to strengthen cartel detection and incentivize whistleblowing within corporate circles.

CCI stepped up cartel investigations with 35 probes in five years: FM Sitharaman

Notably, last week, the offices of Dentsu, Omnicom, Havas, Madison, IPG, GroupM, Publicis and industry bodies AAAI, ISA, and IBDF were raided over allegations of media cartelization.

The Finance Minister further stated that the Commission has a dedicated division for trend analysis and research across various economic sectors to gain a comprehensive understanding and detect potential anti-competitive activities.

Yahoo sells TechCrunch to Regent Media investment firm

Yahoo CAPI aims to provide a unified workflow for tracking both online and offline conversions. Unlike many platforms that necessitate separate setups, Yahoo DSP is supporting advertisers to optimize their campaigns at a granular, product level.

Last week week, Regent acquired Foundry, which houses a slew of online tech publications, such as PCWorld, Macworld, and TechAdvisor

Kunal Kamra faces Shiv Sena’s wrath over comments on Eknath Shinde

The comedian also said he is willing to cooperate with the police but questioned whether the law would be applied equally to those who resort to vandalism in response to a joke.

While performing at the Habitat Comedy Club in Mumbai, comedian Kunal Kamra took a subtle jab at Shinde’s stance against former Maharashtra Chief Minister Uddhav Thackeray and the ensuing political developments in the state

Centre’s safe harbour framework ‘Sahyog’ becoming a censorship apparatus? Experts weigh in

"There is no official data publicly available on how many URLs or accounts have been blocked using 'Sahyog', and that very lack of disclosure reflects the process's opacity, " experts said. X has filed writ petition against the misuse of the portal. (Image source: Moneycontrol)

X’s petition before Karnataka HC raises concerns about MeitY’s ‘Sahyog’ portal, which is designed to enhance cooperation between government agencies and social media intermediaries. Experts argue that the portal’s lack of public consultation and legislative backing makes it constitutionally and procedurally problematic.