Tag: Media

Tonic Worldwide wins digital mandate of Daawat-brand owner LT Foods: Exclusive

The digital account of LT Foods will be managed by the Tonic Worldwide's Delhi office. The agency will be involved in developing robust digital strategies, to help grow the digital identity of the corporate brand.

LT Foods, the parent of the Indian basmati rice brand- Daawat, has initiated its digital communication for the first time. Tonic Worldwide will help grow the digital identity of the corporate brand.

Unregulated information & fake news can create disaster of un-imaginable proportion: VP Jagdeep Dhankhar

Sunil Kumar Gupta, Secretary to the Vice President of India, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Anupama Bhatnagar, Director General, IIMC, Delhi, C Senthil Rajan, Joint Secretary, Ministry of Information & Broadcasting, senior officials and officer trainees of 2022 & 23 batches attended the event.

Vice President, Dhankar, emphasised the need to take India’s development narrative globally. Interacting with Indian Information Service officer trainees of 2022 & 23 batches, he noted that misinformation a very big threat to peace, stability and challenge to democracy.

Advertisers start compliance with ‘self-declaration certificate’ norm, more than 6K entries uploaded

Advertisers across categories such as FMCG, automobile, broadcasters, BFSI, consumer durables, and D2C players submitted the Self-Declaration Certificates on both Press Council of India and the Ministry of Information and Broadcasting portals.

Around 6,000 self-declaration certificates (SDCs) were uploaded for digital and print ads on the Press Council of India portal and more than 700 SDCs for the TV and radio ads on the Ministry of Broadcasting portal. However, around 20% of these submissions were the testers and dummies as advertisers still navigate the mechanism.

IOC exec board proposes creation of “Olympic Esports Games” to IOC Session

The IOC has been engaging with esports since 2018 in a holistic way. It has chosen an approach that allows the organisation to be successful in the esports space while staying true to the values that have guided the IOC for over a century. “With respect to esports, our values are and remain the red line that we will never cross,” the IOC President said.

The IOC is already in advanced discussions with a potential host, and an announcement can be expected very soon after the last formalities have been finalised.

Self-Declaration Certificate mechanism comes into effect: All you need to know about guidelines, applicability

For Asia-Pacific, it is anticipated that ad spends will increase by 5.8 percent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. (Representative Image: via Unsplash)

Starting 18th June, advertisers have started to comply with the ‘self-declaration certificate’- a directive by Supreme Court to curb the misleading ads. Over the past few weeks, industry stakeholders have urged the Ministry of Information and Broadcasting to extend or postpone the implementation, and raised serious concerns.

YouTube testing server-side ad injections to prevent ad blockers

The program will roll-out starting with Flipkart and Myntra.

Typically, in a client-side injection, the ad arrives at your device separately as compared to server-side injections, where the ad is put into the video before it reaches your device, making it more difficult for softwares to detect the ad and block it.

Dentsu announces key elevations for global expansion of Dentsu Lab

Each Dentsu Lab will be overseen by dedicated local leadership, to be announced in the coming months, with a team of specialists working to bring a range of services to market.

Sven Huberts and Naoki Tanaka have been elevated to lead the global rollout of Dentsu Lab Tokyo. First Labs opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru.