Tag: Media

Disney+ Hotstar introduces ‘pause ads on CTV’ feature

In addition to pause ads, Disney+ Hotstar offers advertisers a diverse suite of CTV ad formats including auto-expanding CTV billboards, prerolls & midroll ads, and click-to-WhatsApp integrations.

The launch of pause ads has generated interest among Disney+ Hotstar’s clients in the CPG, FMCG, F&B, and Auto sectors; Marico, Mondelez and ITC have been amongst the early adopters.

Govt mulls new proposal to regulate UGC on social media under broadcast services bill

The TAM-AdEx report claimed that digital medium witnessed an increase in ad impressions by 8% in the first half of 2024 as compared to the same period in 2022. Also, H1 2024 saw a notable 3% increase compared to the same period in 2023.

The government is mulling a significant new proposal, in the Broadcast Services Regulation (BSR) Bill, to include User Generated Content on social media platforms, when such content is put out by “professionals”.

TRAI meets financial entities to curb menace of 10-digit numbers spam calls

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

TRAI met with access providers, RBI, SEBI, IRDAI, Banks and other financial entities, and allocated 160 series exclusively for making transactional and service voice calls.

Journalist Rajat Sharma files for defamation in Delhi High Court against Congress leaders

Multiple videos were circulating on social media of a Lok Sabha election results day discussion on Sharma-owned India TV news channel that claimed that Sharma used foul language against Nayak.

Congress leaders Ragini Nayak, Jairam Ramesh, and Pawan Khera filed a plea with the court alleging that Sharma used foul language and abused Nayak on live TV.

Oracle to exit advertising business says CEO Safra Catz

Catz in his call, did not talk about how the business will be brought to a halt. (Representative Image: Tarik Haiga via Unsplash)

The company’s ad revenue fell to around $300 million in FY24, as per a call between CEO Safra Catz and the company’s investors discussing quarterly earnings.