Tag: Media

Sun, Sea, and Scam: Adland introspects its ‘poor show’ at Cannes Lions 2024

One may argue to be less critical of the dismal performance of the Indian contingent at Cannes Lions this year, considering everyone goes through a ‘phase’. However it is to be noted that India is home to more than 40,000 ad agencies. (Photo: Unsplash)

What does the poor performance of Indian ad agencies at Cannes Lions 2024 mean for the ad industry and ecosystem?

Firm offers AI-powered assistance to advertisers dealing with SC’s directive on self-declaration certificate

The survey reveals that Indian businesses are optimistic about the future, especially with the advent of generative AI (GenAI). (Photo: Unsplash)

Gurugram-based mFilterIt has come out with an AI-powered solution, to empower companies to protect their brands, maximize campaign effectiveness, and achieve their marketing goals

Amid quality & customer service concerns, Zepto raises $665 mn at a $3.6B valuation

Jarvis helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

Zepto, which competes with the likes of Blinkit and Swiggy Instamart in the quick-commerce market, plans to double its store count to 700+ by March 2025. The expansion and funding come at a time when customers repeatedly have raised concerns about the company’s quality control and customer service.

Bank of Baroda onboards Tennis player Sumit Nagal as brand endorser

The highest-ranked Indian singles tennis player currently, Sumit Nagpal has jumped to a career-high singles ranking of World No. 71 on 17th June 2024, while securing a place in the Indian contingent for the Paris Olympics in the process.

Considered a role model for today’s youth, Sumit Nagpal will help the Bank of Baroda connect with GenNext.

Swiggy launches initiative to tackle staffing challenges in restaurants

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

The new feature on the Swiggy Partner App will connect restaurants to staffing experts and provide restaurant owners direct access to job listings and candidate database.