Media – Page 121 – storyboard18

Moneycontrol leads with 41.82 mn unique visitors in May, beats Economic Times

Moneycontrol is also leading the race in breaking significant business stories, becoming the top choice of industry leaders from corporate India, the startup world and markets.

Moneycontrol also retained its lead in Page Views in May, at 367 million, significantly ahead of its nearest competitor, Economictimes.com, which recorded 234 million page views in the month.

Punit Goenka acquires majority stake in Maverick Media

To tap the unrealised potential of single-screen cinemas, Goenka, who continues to lead ZEE as its MD & CEO, has made the investment in his personal capacity.

Godrej Capital partners with Platinum Outdoor for multicity OOH campaign

Over a span of 20 days, Platinum Outdoor strategically placed over 170 high-impact units across key locations including high-traffic arterial roads, junctions, market areas, and industrial belts.

With a strategic media mix spanning 28 cities, the campaign aims to amplify awareness and consideration among potential customers that aligns with the Godrej Capital’s vision to target hub and spoke markets.

OpraahFx forays into meme marketing; launches ‘OhsoFunny’

OpraahFx already has three verticals: OP Gaming, OP Glam, and OPTech, and now with ‘OhsoFunny’ it aims to further strengthen the brand value.

Over 40 top mainstream meme creators will work exclusively under OpraahFx banner, to deliver on-demand content tailored to brand requirements.

Kondurkar Studios issues statement on Jindal Steel campaign controversy; Calls W+K’s claims “absurd” and “baseless”

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

The issue arose when Jindal Power and Steel launched the campaign in question with another agency – Kondurkar Studios. W+K argued that the campaign was based on an idea very similar to the one W+K had originally presented to JSP.

Sony Sports Network bags India’s first post-World Cup series – with India Tour of Zimbabwe

The addition of India Tour of Zimbabwe adds to Sony Sports Network’s rich roster of cricket properties which boasts of multiple cricket boards including New Zealand Cricket, England Cricket Board and Sri Lanka Cricket, stated the company.

Sony Sports Network will bring all the LIVE action from the series in four languages – English, Hindi, Tamil and Telugu. The five-match T20I series will be broadcast on Sony Sports Ten 3 (Hindi) SD & HD, Sony Sports Ten 4 (Tamil / Telugu) & Sony Sports Ten 5 SD & HD.

Indian advertising industry to hit Rs 1.2 trillion in 2024; digital share to reach 50%: IPG Mediabrands

Digital media is poised for +15.9% growth, the surge is propelled by the Government of India’s thrust on digital infrastructure, making internet accessible and affordable, says Magna report.

The advertising revenue to grow +11.8% this year. CPG, Auto, Retail, Government and Political advertising, and Finance are expected to be the most dominant sectors contributing to India’s adex growth in 2024,

X CEO Linda Yaccarino fired head of business ops and communications Joe Benarroch: Report

Benarroch previously worked at Comcast Corp’s NBCUniversal, where he lead communication strategy for the company’s advertising and partnerships division. He reported to Yaccarino, who used to be chief of advertising there. (Image sourced via X)

Benarroch was a close advisor Yaccarino.

Selective sections from Telecom Act 2023 to come in effect from June 26

Written comments on the issues raised in the Consultation Paper are invited from stakeholders by August 1 and counter-comments by August 8, respectively. (Image: Unsplash)

Section 20 of the ‘Telecommunications Act 2023’ states that the Central government can take control of any telecommunications services or networks in times of emergency after the implementation of the Act.

MIB calls stakeholders meeting on ‘self-declaration certificate’; more than 26K SDC uploaded

Amid advertisers in large numbers continuing to comply with the mechanism while juggling between the concerns raised, the Ministry of Information and Broadcasting has called for a meeting of the industry stakeholders on June 25th. The affidavit submission to the Supreme Court is due on July 9th.