Tag: Media

US advertisers body ANA introduced a new cross-media measurement initiative

Aquila’s leadership includes a founder’s coalition of ANA member advertiser companies, and platforms including Google, Meta, Amazon, and TikTok. (Representative image by George Kedenburg III via Unsplash)

A new entity, Aquila, has been established by the ANA to govern, operationalize, and execute a CMM system in the U.S., which will support a broad range of use cases for planning, optimizing, post campaign reporting and outcome measurement.

BREAKING: MIB prohibits private channels from subleasing uplinking/downlinking permissions

At the beginning of this month, the Ministry of Information and Broadcasting issued an advisory to all private Satellite TV channel broadcasters and operators to refrain from unfair practice of multiple uplinking of the permitted channels on multiple frequencies without the approval of the Ministry. However, some channels were seen floundering the norms.

Britannia halts operations of its Taratala factory in Kolkata

Addressing rural consumption and growth, Berry emphasized on the expansion in distribution footprint and product offerings to align with regional preferences, to benefit consumption.

The Taratala factory had been operational for over seven decades and was one of Britannia’s oldest biscuit manufacturing units, established in 1947.

Government begins auction of Rs 96,000 cr telecom 5G spectrum on June 25

All Access Providers have been directed to comply with these directives and submit regular updates on the actions taken on the 1st and 16th of every month.

The auction will see participation from three bidders: Bharti Airtel, Vodafone Idea and Reliance Jio Infocomm. Spectrum will be assigned for a period of twenty (20) years.

Andhra Pradesh news channels to be restored; Delhi High Court issues order

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The Delhi High Court on June 24, ordered 15 multi-system operators to restore the transmissions of news channels – 10TV, Saakshi TV, NTV and TV9 Telugu. These news channels had been taken off air on June 6 in Andhra Pradesh.

TRAI invites feedback on norm for transferring ownership of machine-to-machine SIMs

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

The provision to transfer SIM ownership is available for consumers but there are no such norms in the case of machine-to-machine. TRAI has identified 20 critical M2M services, including those for connected & autonomous vehicles, remote surgery, and smart grid operations.

ZEE-Sony failed merger: NCLT allows ZEE to withdraw merger implementation application

On April 16, ZEEL had said that it has decided to withdraw the merger implementation application filed before the NCLT, Mumbai bench against Sony.

ZEEL had initially filed the implementation application following the termination of the merger agreement by Culver Max and Bangla Entertainment on January 22, citing an alleged breach of the merger cooperation agreement (MCA).