The co-founder of CupShup says IPL on digital this season is seeing reduction in wastage due to factors like vernacular commentary option and more engagement embedded into the live matches.
Tag: IPL
JioCinema to grab two-thirds of total IPL AdEx this season
This season, the number of sponsors during IPL’s digital streaming has reached 26, which is the highest ever for any sporting tournament.
IPL on digital ensures laser sharp targeting for brands, says DDB Mudra’s Chirag Bhatia
Chirag Bhatia, senior VP – Digital, DDB Mudra Group talks about advertisers seeing good ROI and reduced ad spend waste in IPL 2023 on JioCinema.
Star Sports lands in boycott controversy over comedian Munawar Faruqui’s presence in IPL
Stand-up comedian Munawar Faruqui, who was arrested and released on bail in 2021 for allegedly hurting religious sentiments, featured in Star Sports’ coverage of the May 12 IPL match between Mumbai Indians and Gujarat Titans. His presence led several Twitter users to call for boycott of Star Sports India.
IPL will keep growing on digital medium with the shift happening from TV’s pie: Sangam Nayal, Dentsu
Dentsu Creative’s Sangam Nayal shares insights on the effectiveness of connected TV advertising during the IPL, the shift from linear TV to CTV, and the reduction in wastage of ad spend on digital platforms.
How IPL 2023 became a thriving democracy of brands
It wouldn’t be surprising if Digital becomes the mother play of it all, and television regresses into the status of a niche-play. In the bargain every brand can advertise.
Wavemaker’s Ajay Gupte: IPL is a nice bump up for viewership. For advertisers, it is a huge playground
Ajay Gupte, CEO-South Asia of Wavemaker shares his snap take on the Indian Premier League and its digital viewership leap.
Big Surge: TATA IPL 2023 on JioCinema gets record-breaking 1300 cr+ video views in first 5 weeks
A record-shattering for TATA IPL 2023 on streamer JioCinema continues as the platform clocks over 1300 crore video views in the first five weeks of the league.
IPL 16 witnesses 36% surge in celebrity-endorsed ads compared to previous season: TAM
During the first 29 matches of IPL 16, Bollywood actor Aamir Khan had the highest share of ad volumes at 10 percent followed by Ranveer Singh at seven percent.
IPL 2023: Digital viewership leap and wider reach, sees new advertisers enter the pitch
Media planners indicate that the league has seen an influx of smaller advertisers and first-time IPL advertisers due to digital viewership surge.