IPL – Page 4 – storyboard18

IPL on digital ensures laser sharp targeting for brands, says DDB Mudra’s Chirag Bhatia

DDB Mudra Group's Chirag Bhatia says, "The IPL product offering overall has evolved over the years with the slicing and dicing that is possible on digital for both viewers and advertisers. For viewers, things like commentaries in 13 languages and various camera angle options are amazing. For advertisers the option of being able to choose from various cohorts ensures a better bang for their buck."

Chirag Bhatia, senior VP – Digital, DDB Mudra Group talks about advertisers seeing good ROI and reduced ad spend waste in IPL 2023 on JioCinema.

Star Sports lands in boycott controversy over comedian Munawar Faruqui’s presence in IPL

Munawar Faruqui and others were arrested for the alleged offences punishable under various sections of the Indian Penal Code, including section 295-A which deals with deliberate and malicious acts intended to outrage religious feelings of any class.

Stand-up comedian Munawar Faruqui, who was arrested and released on bail in 2021 for allegedly hurting religious sentiments, featured in Star Sports’ coverage of the May 12 IPL match between Mumbai Indians and Gujarat Titans. His presence led several Twitter users to call for boycott of Star Sports India.

IPL will keep growing on digital medium with the shift happening from TV’s pie: Sangam Nayal, Dentsu

Video views for IPL on JioCinema in the first weekend alone have eclipsed entire IPL season views on Disney+ Hotstar and ICC World Cup 2022, says Sangam Nayal.

Dentsu Creative’s Sangam Nayal shares insights on the effectiveness of connected TV advertising during the IPL, the shift from linear TV to CTV, and the reduction in wastage of ad spend on digital platforms.

How IPL 2023 became a thriving democracy of brands

Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital. (Image sourced via Twitter - @IPL)

It wouldn’t be surprising if Digital becomes the mother play of it all, and television regresses into the status of a niche-play. In the bargain every brand can advertise.

Wavemaker’s Ajay Gupte: IPL is a nice bump up for viewership. For advertisers, it is a huge playground

"We also have a platform called WPP Choreograph where we are able to customise creatives based on the audience profile," highlighted Ajay Gupte, chief executive officer, South Asia, Wavemaker.

Ajay Gupte, CEO-South Asia of Wavemaker shares his snap take on the Indian Premier League and its digital viewership leap.

Big Surge: TATA IPL 2023 on JioCinema gets record-breaking 1300 cr+ video views in first 5 weeks

JioCinema breached the peak concurrency records of TATA IPL twice in a span of five days. On April 12, they clocked a 2.23 crore peak during the Chennai Super Kings vs Rajasthan Royals match. Five days later, during the Royal Challengers Bangalore vs Chennai Super Kings fixture, JioCinema broke the record again with a concurrency of 2.4 crore. (Image source: Twitter - @IPL)

A record-shattering for TATA IPL 2023 on streamer JioCinema continues as the platform clocks over 1300 crore video views in the first five weeks of the league.

IPL 16 witnesses 36% surge in celebrity-endorsed ads compared to previous season: TAM

According to a recent TAM report, film actors dominate the celebrity endorsed ads market with a share of 52 percent. (Still from an ad)

During the first 29 matches of IPL 16, Bollywood actor Aamir Khan had the highest share of ad volumes at 10 percent followed by Ranveer Singh at seven percent.

IPL 2023: Digital viewership leap and wider reach, sees new advertisers enter the pitch

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

Media planners indicate that the league has seen an influx of smaller advertisers and first-time IPL advertisers due to digital viewership surge.

IPL 2023 is breaking records and stumps, keeping agencies and brands hooked

Avon is aiming to align with the ethos of promoting an active and healthy lifestyle, encouraging the building blocks, the youth, to not only embrace the sport but embody the true values of sportsmanship in daily life. (Pictured - Arshdeep Singh. Image Source: BCCI)

From creating 15-seconders to working with brand new IPL advertisers, ad agencies have been on their toes during IPL 2023.

IPL: Pan masala is the second-largest advertiser category in IPL 2023

According to recent TAM data, pan masala was the second-largest category in both IPL 15 and IPL 16, with a more than 100% increase in share this year, reaching 15%. KP Pan Foods, a Lucknow-based supplier of mouth freshener, meethi supari, and herbal saada pan, was among the top five advertisers in both seasons, and a new brand from this category, Rajshree Silver Coated Elaichi, was one of the top five advertisers in IPL 16. (Images - Stills from ads)

Pan masala brands rope in big names, spending crores in marketing boost, despite public resistance and trolling that generally follows after a celebrity endorses a pan masala brand.