From creating 15-seconders to working with brand new IPL advertisers, ad agencies have been on their toes during IPL 2023.
Tag: IPL
IPL: Pan masala is the second-largest advertiser category in IPL 2023
Pan masala brands rope in big names, spending crores in marketing boost, despite public resistance and trolling that generally follows after a celebrity endorses a pan masala brand.
TATA IPL fan parks a nation-wide hit as massive crowds gather to catch action on JioCinema
Access to the TATA IPL Fan Park is free of cost. The fan park had a wide variety of offerings for people of all ages, including a dedicated family zone, kids zone, food & beverages, and the JioCinema experience zone.
18 new categories, 61 new brands advertised in 25 matches of IPL 16: TAM Report
Among the 61 new brands, ‘Airtel 5g Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’. Vivo V27 Series, Thums Up Charged and Joy Hello Sun Sunblock Anti-Tan Lotion were the other three brands in the list of top five advertisers.
95 percent viewers witness interactive animation ads during IPL: iCubesWire
As per the survey, 56 percent of respondents like interactive video animation digital ads, 17 percent like interactive audio ads, 22 percent like mini-game interactive ads and five percent don’t like interactive digital advertisement.
73 percent viewers watch IPL on JioCinema: Report
As per a Synchronize India and Unomer report, one-third viewers watch IPL exclusively on JioCinema and over half are watching on mobile and TV both.
Celebrity endorsements and IPL: Influencers do not have the credibility that celebrities do
As IPL season heats up, brands are turning to celebrities like Virat Kohli, Hardik Pandya, Aamir Khan for endorsements. But the question remains. Is it worth it?
Digital adex on IPL surpasses TV: Schbang’s Akshay Gurnani explains how advertisers are benefiting
With more and more people being on-the-go, the app viewing experience has really propelled the total addressable #IPL2023 viewing audiences into the next level.
JioCinema launches TATA IPL fan parks to make digital streaming omnipresent across India
The Fan Parks will be a great family experience to enjoy the sunshine and fresh air along with an array of exciting offerings for people of all ages including a dedicated Family Zone, Kids Zone, Food & Beverages, and the JioCinema Experience Zone.
Clutter Breakers: Why Piyush Pandey is cheering for Cadbury Dairy Milk’s latest IPL ad campaign
In an exclusive conversation with Storyboard18, Piyush Pandey, Ogilvy’s chairman global creative and executive chairman India, talks about how Mondelez India is acting like a responsible corporate citizen with points of view on things that matter to people.