Tag: IPL

Sintex announces associate sponsorship deal with Women’s Premier League

The ICC Women's T20 World Cup 2024 is to be exclusively broadcast on Disney Star Network and Disney+ Hotstar, and will feature 10 teams competing in 23 matches over 17 days in UAE. (Representative Image: Pickled Stardust via Unsplash)

Sintex joins Women’s Premier League as associate sponsor for four years, aligning with their brand values and promoting women’s empowerment in cricket.

IPL sponsorships: Why smaller startups will be missing in action this season

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

In the wake of the funding winter gripping the sector, startups have slashed marketing budgets and are viewing Indian Premier League sponsorships with caution. Especially the smaller ones.However, the overall sponsorship landscape remains resilient, as exiting brands will make room for new entrants across various categories in the ever-enticing IPL arena.

Tata Sons matches Aditya Birla Group’s bid, secures IPL title sponsorship rights until 2028

According to BCCI (Board of Control for Cricket in India) sponsorship guidelines, highest bid submitted by the parties are subject to Tata Sons Private Limited exercising its ‘Right to Match’, wherein BCCI is required to notify Tata of the highest bid amount (highest bid) received for the Title Sponsorship Rights. (Image source: Twitter - @IPL)

Tata Sons, that secured the title sponsorship of the IPL in 2022, acquiring the two-year rights for a sum of Rs 670 crore will now be paying Rs500 crore annually.

IPL ecosystem valuation soars to Rs 92,500 crore in 2023 from Rs 87,000 crore in 2022

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

As per a D&P India Advisory Services LLP report, the value of Mumbai Indians stood within the range of USD 410-450 million, making it the most valuable IPL franchise in 2023.

Brands able to rationalise expenditure through focused spending this IPL: R Venkatasubramanian of Havas Media India

R Venkatasubramanian says, "Despite this being JioCinema’s first season with IPL, brands have expressed substantial confidence in the platform. The number of advertisers has increased compared to the past season. Further, the platform has been offered free to subscribers, which opened a big opportunity for brands to try advertising in cricket and on a digital platform."

JioCinema has encouraged smaller brands with limited spends to advertise in IPL on digital, according to the president – investments at Havas Media India.

Brands with lesser investments can also be present on IPL on digital: Starcom India’s Navin Lalchandani

As per Navin Lalchandani, "Digital helps in sharp targeting and gives scale to brands which, in turn, reduces the wastage of reaching out to not-so-important markets, and brands with lesser investments can be present on IPL to target a few key markets."

Digital advertising dominates IPL, pushing ROI, reducing waste and making way for new brands.

IPL on digital fuels rise of connected TV; language streams major wow-moment for advertisers

The buzz score for IPL 2023 season 16 reached 484 million, surpassing the 334 million in IPL 2022. The primary reason for this surge was the emergence of several new players who showcased their talents, delivering match-winning performances and leaving a lasting impact. (Image by @CricCrazyJohns via Twitter)

Find out how brands are using the cricket juggernaut to reach audiences.