Tag: IPL

Deepak Chahar’s fantasy app TFG doubles up campaign budget before IPL 2024

Deepak Chahar and his with his wife Jaya Chahar, started a sports tech enterprise named JCDC Sports in 2023. This venture introduced a fantasy sports gaming platform called TFG (Trade Fantasy Game).

In an interaction with Storyboard18, Deepak Chahar talks about their new brand campaign around IPL, pushing marketing budgets, impact of GST and more.

UP Warriorz announce new sponsorships for Women’s Premier League 2024

The newly designed team jersey will sport Kay Beauty on the front, with EaseMyTrip on the back of the jersey.(Representative Image: Alessandro Bogliari via Unsplash)

The team has onboard a host of brands as sponsors. The list includes Kay Beauty, EaseMyTrip, CarLelo, MyMaster11, JSW Paints, PONDS, Aashirvaad Atta and Big FM.

IPL 2024: Disney Star maintains TV ad rates at Rs17-Rs18 lakh for 10 seconds

The top categories to advertise in this year’s IPL on TV are ecom – gaming, range of food products, pan masala, perfumes/deodorant and smartphones. (Image source: Moneycontrol)

In a bid to push advertiser volume, there have been some nominal adjustments to ad rates this season. Additionally, Star is also working on introducing flexible packages offering improved targeting capabilities.

My11Circle, RuPay, Angel One join IPL 2024 sponsor roster

The top categories to advertise in this year’s IPL on TV are ecom – gaming, range of food products, pan masala, perfumes/deodorant and smartphones. (Image source: Moneycontrol)

Following Tata Sons’ title win, IPL has added another Rs 1,485 crore in new sponsorships.

Sintex announces associate sponsorship deal with Women’s Premier League

The ICC Women's T20 World Cup 2024 is to be exclusively broadcast on Disney Star Network and Disney+ Hotstar, and will feature 10 teams competing in 23 matches over 17 days in UAE. (Representative Image: Pickled Stardust via Unsplash)

Sintex joins Women’s Premier League as associate sponsor for four years, aligning with their brand values and promoting women’s empowerment in cricket.

IPL sponsorships: Why smaller startups will be missing in action this season

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

In the wake of the funding winter gripping the sector, startups have slashed marketing budgets and are viewing Indian Premier League sponsorships with caution. Especially the smaller ones.However, the overall sponsorship landscape remains resilient, as exiting brands will make room for new entrants across various categories in the ever-enticing IPL arena.