IPL – Page 2 – storyboard18

Cleartrip strategically announces Dhoni as brand ambassador during IPL season

We needed a celebrity who embodies trust and can say, 'This is the brand I use and endorse’. There’s no better person than MSD to do that for us: Ayyappan Rajagopal, CEO, Cleartrip

In an exclusive chat with Storyboard18, Ayyappan Rajagopal, CEO, Cleartrip talks about advantages of having MSD on board as an ambassador, long term plans for the brand, travel hitting pre-pandemic levels and domestic travel trends.

Talented, Britannia Good Day and Myntra collaborate to create a ‘Bank of Small Wins’, putting ‘money’ in 1 lakh random pockets

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.

AI FOMO? Pepsi takes a dig at .ai everything trend in its latest Holi ad

Pepsi's Holi ad film is a Mast watch.

Combining holi, cricket and AI is a tall task. But Pepsi just did it. Watch!

Mumbai Indians’ sponsorship value soars by 20 percent in 2024 IPL season

The new partners in 2024 include Skechers, Castrol, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, NIC Ice Creams, Bugles, GK TMT and BGMI Krafton.

12 new brands have been roped in by the team taking the total brand tally to 26.

JioCinema breaks records: 18 sponsors, 250+ advertisers onboard for TATA IPL 2024

During IPL 2024, brands such as JioCinema, Star Sports India, Dream 11, Puma, Swiggy, Zomato, Cricbuzz and Paytm dominated influencer-driven engagements. (Image source: @IPL via X)

JioCinema is also in advanced discussions with multiple other brands and more are expected to join before the first match of TATA IPL beginning on March 22.

Deepak Chahar’s fantasy app TFG doubles up campaign budget before IPL 2024

Deepak Chahar and his with his wife Jaya Chahar, started a sports tech enterprise named JCDC Sports in 2023. This venture introduced a fantasy sports gaming platform called TFG (Trade Fantasy Game).

In an interaction with Storyboard18, Deepak Chahar talks about their new brand campaign around IPL, pushing marketing budgets, impact of GST and more.

Tata Capital’s Khoobsurat Chinta campaign returns for 2024 Women’s Premier League

Tata Capital Limited (TCL) is the flagship financial services company of the Tata Group.

Women’s Premier League (WPL) 2 marks the second consecutive year of Tata Capital’s title sponsorship.

UP Warriorz announce new sponsorships for Women’s Premier League 2024

The newly designed team jersey will sport Kay Beauty on the front, with EaseMyTrip on the back of the jersey.(Representative Image: Alessandro Bogliari via Unsplash)

The team has onboard a host of brands as sponsors. The list includes Kay Beauty, EaseMyTrip, CarLelo, MyMaster11, JSW Paints, PONDS, Aashirvaad Atta and Big FM.

IPL 2024: Disney Star maintains TV ad rates at Rs17-Rs18 lakh for 10 seconds

The top categories to advertise in this year’s IPL on TV are ecom – gaming, range of food products, pan masala, perfumes/deodorant and smartphones. (Image source: Moneycontrol)

In a bid to push advertiser volume, there have been some nominal adjustments to ad rates this season. Additionally, Star is also working on introducing flexible packages offering improved targeting capabilities.

My11Circle, RuPay, Angel One join IPL 2024 sponsor roster

The top categories to advertise in this year’s IPL on TV are ecom – gaming, range of food products, pan masala, perfumes/deodorant and smartphones. (Image source: Moneycontrol)

Following Tata Sons’ title win, IPL has added another Rs 1,485 crore in new sponsorships.