how it works – Page 5

From collapse to clarity: Anupam Mittal’s journey through crisis

With the guidance of a therapist, he realized that his anxiety stemmed not just from professional setbacks but from a deeper fear of not being enough.

Amidst the turmoil of the 2008 financial crisis, the Shaadi.com founder reveals how meditation and self-reflection became his lifeline.

Celebrities back Swiggy ahead of IPO, signalling growing trend in tech investments

High-profile figures from sports and entertainment are diving into Swiggy’s unlisted shares, underscoring a shift towards tech startup investments amidst fierce competition from rivals like Zomato and Zepto.

Founder of Vertices Partners accuses BookMyShow for using ticket bots to blackmarket Coldplay tickets

BookMyShow, the exclusive ticketing partner for Coldplay's January concert, manipulated the sales process to deliberately log out fans moments before tickets were released. (Photo by Aditya Chinchure on Unsplash)

Amit Vyas files complaint with Economic Offices Wing, Mumbai, alleging criminal breach of trust and tax evasion; claims ticket bots manipulated sales for Coldplay’s 2025 India concert.

Indian beverage industry urges GST rate cut to boost sector growth

For carbonated drinks, which are taxed at 28% with an additional 12% cess, the industry has requested a reclassification.

Industry leaders call for rationalisation of GST on bottled water, fruit juices, and carbonated drinks, citing high taxes as a hurdle to growth and consumer affordability.

Centre’s IT rules amendment unconstitutional, Bombay HC strikes down fact checking unit

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

Justice AS Chandurkar said the Information Technology Amendment Rules, 2023, which empowers the Centre to set up fact-check units (FCUs) for identifying fake news online, violates Articles 14 and 19 of the Constitution.

EXPLAINED: A guide to the different types of Ad Fraud

Digital advertising spending is forecast to reach $836 billion in 2026, up from $522.5 billion in 2021. (Image source: Unsplash)

As digital advertising grows, so do the sophisticated frauds undermining it. Here’s a breakdown of the types of digital ad frauds and how industry bodies are responding.

GenAI emerges as top priority for APAC C-Suite leaders, Salesforce study reveals

49% of businesses use AI for forecasting and budgeting

Despite rising adoption, barriers such as accessibility, data issues, and costs remain hurdles in the journey toward full integration of Generative AI across the region.

Equal Pay in Cricket: Indian men and women cricketers to get equal match fee, announces BCCI’s Jay Shah

BCCI Honorary Secretary Jay Shah tweeted, “I’m pleased to announce BCCI’s first step towards tackling discrimination. We are implementing pay equity policy for our contracted BCCI Women cricketers. The match fee for both Men and Women Cricketers will be the same as we move into a new era of gender equality in cricket.” (Image source: BCCI)

BCCI announced equal pay for men and women cricketers in a major step to end pay disparity.

Ecomm players clock $3.5 bn in festive sales in four days: Redseer report

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During the first 4 days of the sale on large e-commerce platforms, 1,100 mobile phones were sold each minute, valuing around Rs 11,000 crore.

Why is Bollywood failing to take off despite the marketing blitz?

The survey respondents comprised a mix of 41 percent GenZ along with 59 percent Millennial and GenX audiences. (Representational image via Unsplash)

Bollywood has spent close to Rs500 crore on marketing films this year but none of it has helped ticket sales pick up at the box office. Experts blame content.