Tag: how it works

EVolve 2022: Making EVs more desirable and accessible

All leading players are pushing their boundaries when it comes to branding and marketing. The focus is on supplying reliable products and quashing fears and anxiety around owning EVs.

Brands focus on awareness creation and myth busting exercises, community building, influencer engagement and mainstream promotions.

Simply Speaking: Emotion as a marketing lever – you can’t wish it to happen!

It is fundamentally important that we aim at emotional responses geared to build habit rather than love. (Representational image: Nihal Demirci Erenay via Unsplash)

Whether the Barcelona football club, Elvis Presley or Laphroaig single malt, brands can provoke emotions up to the levels of frenzy, devotion or ecstasy.

Decoding the new dress code at the workplace 

Recently for a client meeting, Singh deliberately chose to wear a shirt of the brand's colour. The client took notice and appreciated the detail, she writes; "it was my way of sending a soft signal of our understanding of their brand." (Representational image: Kristina Petrick via Unsplash)

What you wear sends nonverbal cues to people, writes Josh’s chief Rubeena Singh as she breaks down how office attire has evolved in the post-pandemic era. 

How can India Inc. drive mental health conversations

Mental health is still a taboo subject that makes people sweep the issue under the carpet and suffer in silence instead of speaking out and seeking help, mental health poses several challenges. (Representational image: Tim Mossholder via Unsplash)

Corporate India can play an important role in alleviating the country’s burgeoning mental health crisis.

Simply Speaking: A brand mosaic and the little things that make it

Distinctive assets make brands much more recognizable by the public. You don’t even need to mention its name for it to be remembered. (Representational image: Giulia May via Unsplash)

Think of Netflix’s “ta-dum”, Tiffany’s patent colour, Coca-Cola’s red or Nike’s swoosh. Then think if you recall anything more. Do you need to?