how it works – Page 6

Stacks & Strategies | The Game of MadTech and Data

In today's market, where rising ad costs and customer acquisition costs (CAC) make achieving high website conversion rates increasingly challenging, ConvertWay is poised to transform how businesses convert website visitors into paying customers and retain them longer. (Representational Image via Unsplash)

The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.

Which influencer categories will be most affected by TDS on freebies?

The categories of influencers which would be most affected are lifestyle, fashion, tech (electronics) and travel. (Representational Image via Unsplash)

How will 10% TDS on freebies affect social media influencers and brands? Which influencer categories will be most affected? Hear from an expert.

Stacks & Strategies | Customer experience is everything! Getting it right is imperative

To consistently earn high ratings from users, brands must examine what drives customer experience (CX) in its entirety. (Representative image via Unsplash)

There is a huge difference between value and worth, and customer experience (CX) is one such element that can make a significant difference. Today with a wide range of available options for any type of product or service, it is CX that makes a brand shine or fade amidst stiff competition. With customer behaviour and… Continue reading Stacks & Strategies | Customer experience is everything! Getting it right is imperative

Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond

Using machine learning and deep learning algorithms, marketers can seamlessly gather, analyze, and integrate key data into their strategies and craft personalised messages to customers at every stage of the marketing funnel. (Representational image via Unsplash)

From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022.