Tag: how it works

News18 India leads the show yet again

The proposed guidelines include crucial definitions, accessibility standards, Indian sign language guidelines, how accessibility can be achieved in feature films, highlights on processes and implementation, role of exhibitors, details of public awareness and details on grievance redressal. (Representational image via Unsplash)

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

The rise and perils of employee influencers and founder brands

Is the pursuit to build personal brands and the race for clout clouding platforms? (Representational image: Austin Chan via Unsplash)

Corporate India and the professionals from the advertising industry are expressing their opinions like never before. However, there are attendant perils.

TCS is India’s most valuable brand: Kantar BrandZ report

The top ten spots were taken by Tata Consultancy Services, HDFC Bank, Infosys, Airtel, Asian Paints, State Bank of India, LIC, Kotak Mahindra Bank, ICICI Bank and Jio. (Representational image via Unsplash)

The country’s top 75 brands are worth a combined USD 393 billion according to Kantar BrandZ Most Valuable Indian Brands report.

How Starbucks is brewing Web3 experiences for customers

As one of the first companies to integrate NFTs with a loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees). (Representational image via Unsplash)

Starbucks Odyssey experience will offer rewards members the ability to earn and buy digital collectible stamps (NFTs).

Neither an agency nor a production house. What are they?

The evolution of content marketing has created a new ecosystem of strategy-driven content startups that are working for brands across sectors from FMCG to entertainment. (Representational image: Nick Fewimgs via Unsplash)

A new ecosystem of content startups has emerged. Here’s how they’re rolling in brands and taking on big agencies.

Devika Bulchandani enters the club of Indian-origin CEOs leading global companies

Bulchandani joins the long list of Indian-origin leaders at the helm of multinational conglomerates as CEOs including former Reckitt and new Starbucks CEO Laxman Narasimhan, Chanel’s Leena Nair, Twitter’s Parag Agarwal and Sundar Pichai at Google.(Images: Moneycontrol)

The Amritsar-born executive was announced as the global CEO of Ogilvy.