Personal Branding – storyboard18

Anupam Mittal’s brand survival kit: 3 tests to outlast the trends

Anupam Mittal believes that an enduring brand is one customers talk about positively within their networks without any direct prompting.

Shaadi.com leader highlights the power of consistency and values in brand-building over mere advertising.

The rise and perils of employee influencers and founder brands

Is the pursuit to build personal brands and the race for clout clouding platforms? (Representational image: Austin Chan via Unsplash)

Corporate India and the professionals from the advertising industry are expressing their opinions like never before. However, there are attendant perils.