Tag: Digital

Brands on high alert after ‘India’s Got Latent’ controversy; marketers question effectiveness of associations

Brands and influencers are prioritising caution in partnerships and content moderation following the internet uproar against Allahbadia's remarks.

In the wake of Samay Raina’s India’s Got Latent backlash and Ranveer Allahbadia’s controversial comments, brands and influencers are recalibrating their approach to collaborations. With the volatility of internet fame becoming increasingly apparent, there is a growing awareness of the risks involved, prompting a more cautious and calculated strategy moving forward.

Clash of Reach, Influence, and Perils: Can brands afford the risk of betting on influencers for the long haul?

Influencers thrive on personal storytelling and niche engagement, but their content isn't always ‘brand safe.’ Algorithms change, personal choices evolve, and creators operate without the editorial oversight of traditional media. This lack of control makes them a double-edged sword for advertisers.

Influencers operate in a highly dynamic space where things don’t undergo the same level of curation as traditional media. This can often lead to controversies, creating a volatile environment for brands.

Ranveer Allahbadia flak: 5 times when YouTuber ‘BeerBiceps’ ignited a storm

Speaking with actor Emraan Hashmi in his podcast, he described the experience as “a shock,” saying, “I was genuinely at my peak, and then we crashed and burned. At this point, I’m the powder, and the powder is collecting itself to shape up again.”

Ranveer Allahbadia, a.k.a BeerBiceps, finds himself in hot water once again as a controversial question on India’s Got Latent fuels online debates—adding to a list of past missteps from the popular digital personality.

Viral Fame or Brand Risk: Samay Raina, Ranveer Allahbadia IGL video fuels debate on influencer credibility, platform accountability

Chanchlani's case is tagged with Ranveer Allahbadia’s similar plea to streamline proceedings and avoid multiple trials.

As online content veers into controversy, the call for stricter regulations intensifies, as ‘vulgarity’ is masked as creativity and humor. Samay Raina and Ranveer Allahbadia’s India’s Got Latent video sparks debate over the price of online popularity.

NHRC directs YouTube to remove ‘India’s Got Latent’ episode with Ranveer Allahbadia

The controversy erupted after Ranveer Allahbadia, also known as BeerBiceps, made inappropriate remarks to a contestant on the show.

Highlighting easy access for children to ‘vulgar and obscene’ content, National Human Rights Commission of India member Priyank Kanoongo, has directed YouTube to remove the concerned episode/videos of the roast show hosted by Samay Raina.