Tag: Digital

Infosys global CMO Sumit Virmani on navigating the big hurdle to the Gen AI promise

A first footing forward is to invest in a unified data management system that consolidates data from various sources – apps, CRM, social media, you name it – into neatly organized customer profiles. This holistic view of the organization’s data means better data management made easy and ready reliable insights too, writes Sumit Virmani, global chief marketing officer, Infosys. (Image: Via Unsplash)

The outcomes we generate can be as distinctly different as our approaches. We could get exponentially more productive, more creative. Or, at the other end, create for ourselves a recipe for chaos and disastrous decisions. Sumit Virmani, global CMO of Infosys, writes in an exclusive column for Storyboard18.

Information overload causing frequent basket abandonment in Retail, Consumer Goods and Travel Purchases: Accenture research

The research also found that most people (67%) in India see no improvement or even see an increase in the time and effort required to make a purchase decision. (Image: Bruno Klezer via Unsplash

Retail, consumer goods and travel companies could gain customers and revenue using generative AI to improve the entire purchasing journey, an Accenture report states.

Fire-Boltt leads followed by Noise, boAt; but India’s smartwatch market stagnates in Q1 2024

Despite the decline in global shipments, the smartwatch market remains competitive, with strong growth prospects in key regions like India and China

After witnessing continued double- and triple-digit growth over the past few years, India’s smartwatch market was flat in Q1 2024, stagnating for the first time ever. Top three OEMs’ combined market share dropped to 66% in Q1 2024 from 77% a year ago.

TCS Launches WisdomNextTM , an industry-first GenAI Aggregation Platform

62% Indians claimed to be aware of the products and services using AI, while claimed awareness was higher in China (81%) and Indonesia (80%). (Image: Steve Johnson via Unsplash)

TCS AI WisdomNextTM platform provides capabilities to compare GenAI models and tools across cloud services in a single unified interface allowing clients to accelerate AI adoption at scale.

AI: Hype or Hope? Asks Shubhranshu Singh in this week’s Simply Speaking

This is not his first foray into AI since he co-founded Openai, then left after a rupture with Sam Altman. In his view, Tesla is an AI company not an automobile maker.

Clay Shirley said “Revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors”. I think it applies to this case a well,” writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.

Meta’s integrating AI to help businesses create ads on Facebook, Instagram; New AI tools and Meta Verified for Businesses on WhatsApp

Meta is also integrating AI to help businesses create ads on Facebook and Instagram, reminding customers they left an item in their cart or offering a discount for a purchase they’ve been waiting to make.

Meta is also beginning to roll out Meta Verified on the WhatsApp Business app in Brazil, India, Indonesia and Colombia.

Google announces second edition of GNI Indian Languages Program to support news publishers

This is one of three significant fines levied on the company in the past decade. (Representative Image: charlesdeluvio via Unsplash)(Representative Image: charlesdeluvio via Unsplash)

This year, Google is partnering with Mediology to deliver the ILP’s second edition, with a focus on next-generation tools for newsrooms working with Indic languages.

Contentstack unveils Personalization Reimagined, Powered by Brand-Relevant AI and Automation

While Generative AI allows brands to create large volumes of content, the output remains generic. Brand Kit sits on top of AI Assistant, the native LLM launched last year. It allows marketers to create high-quality, AI-generated content specific to the brand across all channels and platforms. The process is also fully automated via new AI connectors within Contentstack Automate.

Contentstack’s solution includes new premium features that, unlike other offerings, are integrated within the headless CMS as well as “no-fail promise” customer support services.